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Switzerland Tourism India recently conducted exclusive destination trainings in Kochi (31st Mar 2026), Thiruvananthapuram (1st Apr 2026) and Kanpur (9th Apr 2026) for a total of over 170 representatives of the Indian outbound travel trade across the 3 cities.
UPI has expanded beyond national borders and is now operational or linked with payment systems in multiple countries, including the United Arab Emirates, Singapore, Bhutan, Nepal, Sri Lanka, France, Mauritius, and Qatar.
A new convention centre at Ambedkar Smriti Vanam in Vijayawada is set for inauguration, enhancing the city’s MICE infrastructure.
As global travellers increasingly seek immersive, experience-led destinations, Kissimmee is doubling down on its appeal with a dynamic lineup of new attractions, festivals, and hospitality offerings this spring.
At the TravTalk ThinkTank held at Radisson Blu Plaza Delhi Airport, Gaurav Seth, Head of Trade Sales, Merlin Entertainments, highlighted the importance of expanding distribution channels to increase reach. He explained that relying solely on traditional B2B partners is not sufficient to tap the full Indian outbound market. Seth noted that partnerships with airlines, banks and loyalty programmes can help reach new customer segments, including VFR travellers and independent bookers. By diversifying distribution strategies, attractions can enhance visibility, improve accessibility and drive higher penetration among Indian travellers.
Southeast Asia continues to lead demand for India’s Buddhist circuit, while Europe and North America remain largely untapped, said Ahmad Maaz, Managing Director, Royal Tours Group.
As the International Buddhist Conclave 2026 concluded in Kushinagar, travel trade stakeholders highlighted key challenges and opportunities in strengthening India’s Buddhist tourism circuit, with connectivity and infrastructure emerging as critical focus areas.
Punjab recorded 2.57 crore tourists in 2024 and is positioning itself as a major tourism destination.
Shah told TRAVTALK, the process had started much before and the partnership has been confirmed today. The concept is synergy.”
The initiative uses the visual language and narrative style associated with popular streaming content to present India’s destinations to global audiences.
The investment signals India’s state-led tourism infrastructure push, with officials saying the works will create jobs, strengthen local visitor economy linkages, and expand regional destination capacity.
The event positions the islands as a premium surf destination, opening new opportunities for tour operators, hotels, ferries and local transport.