The Ministry of Culture is implementing the Global Engagement Scheme to promote India’s cultural heritage internationally and strengthen cultural ties

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The state is widening its tourism offerings beyond its iconic forts and palaces. Adventure tourism, wildlife tourism, and desert experiences are being expanded alongside experiential travel, which encourage visitors to explore lesser known destinations across Rajasthan.

With India emerging as a fast-growing long-haul market, the strategy centres on promoting diverse experiences and regional destinations beyond traditional gateways.