TravTalk India Online Magazine
Infrastructure development, enhanced connectivity and added tourism facilities in Jammu and Kashmir make the destination more accessible than ever. While the existing pilgrimage sites continue to draw devotees, lesser-known destinations are also attracting adventure and leisure seekers to the state.
Janice Alyosius
Jammu and Kashmir, with its unparalleled natural beauty, cultural heritage and adventure experiences, is reclaiming its position as one of India’s most sought-after travel destinations. Highlighting the union territory’s vast tourism potential, Omar Abdullah, Chief Minister, Jammu and Kashmir, extended an open invitation to travellers and investors alike, promising a world-class experience.
Investment and infrastructure
Abdullah underscored the union territory’s growing investment potential, saying, “Today, Jammu and Kashmir is also ripe for investment in every sector of the tourism industry. We are actively seeking partnerships to develop infrastructure and enhance the visitor experience. The government’s vision is to transform the region into a modern tourism hub, while preserving its natural and cultural heritage.” With increased connectivity and infrastructure development, Jammu and Kashmir is more accessible than ever. “Gone are the days when you had just one or two flights from Delhi. Today, we have direct flights from Amritsar, Chandigarh, Bangalore, Ahmedabad, Mumbai and Delhi, with numerous connecting options. Soon, the long-awaited railway connection will further boost accessibility, making Jammu and Kashmir a seamless travel destination,” he said.
Exploring new destinations
While iconic destinations like Pahalgam and Gulmarg continue to attract visitors, Abdullah emphasised the need to explore beyond the usual. “For heritage tourism, Jammu is the City of Temples, from Raghunath Mandir and beyond. Border tourism is another emerging segment with areas like Tangdhar, Machhil, Karnah and Keran being promoted for their pristine beauty and unique location along the Line of Control. “This emerging segment offers travellers untapped experience, as these remote destinations become more accessible, drawing a growing number of visitors,” he said, adding that, “New scenic meadows like Bungus and Doodhpathri are also making their mark on the travel map.” The CM also mentioned the Sonmarg Tunnel, which was inaugurated by the Prime Minister recently.
Manzoor Ahmad Pakhtoon, Managing Director, Silk Route Holidays Tours and Travel, said, “This tunnel will help keep Sonamarg open as a year-round destination. The tunnel is not only beneficial for Sonmarg but will also extend further towards Dras and Kargil, improving connectivity. Tourists will now have easier access to Ladakh, keeping the road open throughout the year. Earlier, the Zojila Pass remained closed for 4-5 months, restricting movement. With this tunnel, Ladakh will also see better tourist flow, benefiting both visitors and locals. Now, with better access, we hope Sonmarg will emerge as a top winter destination, easing the pressure on Gulmarg and allowing more travellers to explore its beauty.”
Adventure, wellness & sports
The region is also fast emerging as a hub for wellness and sports tourism. “Last year, we hosted the inaugural Kashmir Marathon, and this year, we are launching the Jammu Half Marathon and the Jammu Ultra Marathon while continuing the Kashmir Marathon. These events are drawing big attention, reinforcing Jammu and Kashmir’s reputation as a sporting destination,” he elaborated.
International appeal
Despite travel advisories issued by various embassies and consulates, international tourists are gradually returning to Jammu and Kashmir. “We are steadily overcoming challenges, and international visitors are recognising Jammu and Kashmir as a safe and welcoming destination once again. Our commitment is to ensure a seamless and enriching experience for every traveller,” Abdullah said.”
