Taiwan renews contract with Blink Brand

Building on remarkable growth from the Indian market, Taiwan Tourism Administration (TTA) is strengthening its outreach through renewed trade partnerships and targeted promotional efforts. With a record 21 per cent increase in 2024 and over 22 per cent growth in the first half of 2025, the country is positioning itself as an important emerging destination for Indian outbound travellers.

Surbhi Sharma

Taiwan Tourism Administration (TTA) has reaffirmed its commitment to India following a year of active destination marketing and robust growth. Since re-entering the Indian market in January 2024, Taiwan has emerged as one of the fastest-growing outbound destinations for Indian travellers. In order to build upon last year’s robust growth and maintain the strategic growth momentum from India, TTA has signed an exclusive partnership agreement with Blink Brand Solutions.

In 2024, 38,158 Indians visited the country, marking a strong 20.81 per cent year-on-year growth. The momentum continued in the first half of 2025 with 22,687 Indian arrivals, representing a 22.01 per cent increase over the same period last year. This growth rate is nearly 2.5 times higher than the overall 8.44 per cent increase in Indian outbound travel for 2024, reinforcing Taiwan’s rising popularity among Indian travellers.

TTA’s commitment to India

Highlighting their vision for India, Paul Shih, Director, TTA’s Singapore Office, said, “We remain committed to promoting the country to Indian travellers. Personally, I have immense faith in the burgeoning Indian outbound travel market, and the results so far validate that belief. Taiwan’s market development efforts in India have been well rewarded by Indian travellers.”

He further emphasised that Taiwan remains “bullish about the Indian market” and is committed to deepening its engagement through focused trade partnerships, enhanced marketing, and public relations initiatives.

Partnership with Blink Brand Solutions

TTA has renewed its exclusive partnership with Blink Brand Solutions for a second consecutive year, which means the latter will continue to promote Taiwan as TTA’s official tourism representative in India. The partnership gives TTA India the mandate to design, plan, and execute marketing campaigns, media outreach, and trade engagement activities. The goal is to expand Taiwan’s visibility in India, develop niche tourism products, and build stronger ties with the Indian travel trade fraternity.

Commenting on the development, Shih said, “Continuation of our strategic partnership shows our immense faith in the Indian market and TTA India’s unique ability to deliver results. We will continue to roll out pioneering initiatives that engage closely with Indian travel partners and showcase Taiwan’s extraordinary holiday experiences.”

Showcasing Taiwan’s ‘Waves of Wonder’

Aligned with its global campaign “Taiwan – Waves of Wonder,” TTA is widening its marketing and product outreach in India. The country is highlighting its diverse offerings across segments, including luxury, adventure, incentives, golf tourism, and LGBTQ-friendly inclusivity.

Shih described the initiative as a “significant growth strategy to create incremental value”, reaffirming the administration’s commitment to working closely with India’s outbound travel trade. By positioning Taiwan as a destination of diversity and authenticity, it aims to consolidate its presence as a top choice for Indians seeking unique cultural and experiential journeys.