TAAI claims that constant communication with members is key. The association is regularly working with states & UTs, as well as organising roadshows for members across the country.

Surbhi Sharma

Taking forward the Travel Agents Association of India’s (TAAI’s) aims and objectives, Jyoti Mayal, President, TAAI, said, “TAAI always believes in doing better and contributing more to the industry through our efforts. We always look for how the tourism sector can be better with our meetings with different stakeholders, including the Ministry of Tourism, Government of India, travel agents and airlines. We keep communicating with them, so that the process of ease of doing business become smooth.”

Sharing details of what TAAI has done in the past one month, Mayal said, “We went to Srinagar and discussed how tourism can be made better and robust industry in Kashmir, not only in the terms of earning revenue but also in terms of deliverables. We also stressed on better infrastructure for the UT to attract more tourism.”

Underling the importance of TAAI in the promotion of Indian tourism, Mayal said that TAAI had done multiple roadshows in the past few months in countries like Türkiye and Sri Lanka. “We are in talks with more nations to do outbound roadshows and that is how we bring value to our members,” she added.

Speaking about the inbound tourism, Mayal said, “To attract inbound and promote domestic tourism, we have carried out a series named ‘Pathshala’ with MOT in Southern India. With the help from them, we will now be able to take the series forward to other states across India. Besides, we have been in continuous dialogue with VFS and BLS, who are our visa partners.” She added that TAAI has also been in contact with the ambassadors of many countries to ease visa for its members.

TAAI has added over 550 memberships in recent months, and keeps on organising educational programs to upskill its members. It recently signed an MoU with the Cambodia Association of Travel Agents.