SAT’s first virtual show

South African Tourism is all set to kick off the last quarter of 2021 with their maiden virtual roadshow titled ‘VirtuallyYoursSouthAfrica’ starting from 20th to 22nd October, 2021.

Hazel Jain

Capitalizing on high traveller intent to visit destination South Africa, a diverse South African trade delegation of about 100 suppliers will take the opportunity to collaborate with Indian trade partners to sell the destination holistically and safely. In addition to experiences, representatives from accommodation establishments, destination management companies, South African provinces, VFS, and airlines will showcase their products. The tourism board expects lucrative partnerships to emerge given that 1,000 Indian buyers and corporates from across India will attend this virtual event.

The three-day roadshow will include an exclusive CEO address to the top travel trade and corporate CEOs in India. It is also slated to host an exclusive industry panel discussion, breakout rooms for participants, photo booths, interactive maps and brochures as well as one-on-one access to select meetings and extensive corporate engagement.  Neliswa Nkani, Hub Head – MEISEA, South African Tourism said, “This show is a testament of our commitment to the Indian market, especially in the face of a global pandemic. India houses massive potential when it comes to long-haul outbound travel. We are seeing a huge uptake for travel.”