‘Meet in India’ for M!CE

Recognising India’s immense potential as a M!CE destination, Ministry of Tourism plans to launch its ‘Meet in India’ campaign starting from Khajuraho. The campaign will be a distinct sub-brand under ‘Incredible India’ to promote the country as a M!CE destination.

Manas Dwivedi

The Ministry of Tourism, in association with Madhya Pradesh Tourism and India Convention Promotion Bureau (ICPB), will be organising a MICE roadshow – Meet in India – in the heart of incredible India from March 25-27, 2021 at Chhatrasal Convention Centre in Khajuraho, Madhya Pradesh. This event will be an effort under Aatmanirbhar Bharat and will focus on realising India’s true M!CE potential.

Ministry of Tourism will partner with ICPB in hosting 100 qualified buyers from Delhi and other cities at Khajuraho. These buyers and industry stakeholders will be provided transport, accommodation and F&B, and would experience the attractions of Khajuraho and nearby places as well. A state-of-the-art convention centre has recently been constructed at Khajuraho, which will be inaugurated on the occasion. The convention centre would give added boost to Khajuraho as a M!CE destination.

The event will also allow deliberations on the draft Master Plan being prepared by the Ministry to develop Khajuraho as an Iconic destination. A number of hard and soft interventions have already been proposed to develop Khajuraho. The event will provide tremendous boost to the central Indian city as an iconic tourist destination, particularly its M!CE potential.

For the roadshow, the Ministry will seek participation of Ministry of Civil Aviation, Ministry of Railways, Ministry of Culture, ASI and other relevant Central government ministries and organisations. The Ministry is also inviting various state tourism departments and some of the select city governments.

Prahlad Singh Patel, Minister of State (I/C) for Tourism and Culture; Shivraj Singh Chouhan, Chief Minister, Madhya Pradesh and Usha Thakur, Minister for Tourism and Culture, Madhya Pradesh, will grace the occasion.

Also at the event, ICPB Madhya Pradesh state chapter’s roadmap for promotion of M!CE tourism and sub-brand ‘Meet in India’ under ‘Incredible India’ will also be launched. The event will comprise knowledge sessions, an exhibition, B2B meetings with exhibitors and buyers, city tours, post-event tours, etc. The roadshow will be an opportunity to focus on the government’s initiatives in developing India as a M!CE destination with suitable infrastructure and an ecosystem pan-India that will favourably place India amongst global competitors.