Insurance, not just a formality anymore

Citing a clear increase in demand for comprehensive, top-tier travel protection plans since the plane crash in Gujarat on June 12, Dev Karvat, Founder & CEO, Asego says that such incidents serve as a wake-up call, reinforcing the need for comprehensive and responsive travel protection. It underscores why travel assistance and insurance is not just a formality, but an essential part of responsible travel planning.

In the aftermath of the plane crash in Gujarat and amid growing global uncertainties, Asego has observed a distinct shift in how travellers approach travel protection. Dev Karvat, Founder & CEO, Asego, says that there is a clear move towards opting for higher sum insured options. “Previously, many travellers settled for coverage between US $50,000 to $75,000. However, we are now seeing a strong preference for higher-value protection, with many choosing plans starting at US $500,000 and even going up to US $1 million. For high medical-cost destinations like the USA, Europe or certain parts of Asia, where healthcare expenses can be exceptionally steep, travellers are increasingly selecting premium plans, such as Asego Signature & Plus plans. These plans not only offer extensive medical cover but also come bundled with smart, tech-enabled services designed to elevate the overall traveller experience.”

While there has not been a significant spike in outright cancellations, Asego team has observed a marked shift in traveller behaviour, with more individuals proactively reviewing travel protection plans and requesting upgrades to bolster their existing coverage. “Today’s travellers are no longer satisfied with basic protection that merely covers flight delays or baggage loss. They are seeking robust, all-encompassing solutions that include emergency medical evacuation, cashless hospitalisation abroad and round-the-clock medical support. This reflects a maturing awareness of the broader spectrum of risks associated with travel,” Karvat adds.

Rise in higher category

Comprehensive, top-tier travel protection plans are in demand. “Yes, travellers are now asking more informed questions — they want to know exactly what scenarios are covered, especially around medical emergencies. Many are upgrading medical coverage limits and actively opting for benefits relevant to their destinations. This growing awareness indicates that travel insurance is not considered just a visa requirement anymore but a quintessential part of trip planning,” he says.

This is especially prominent among families, solo travellers and senior citizens, who are not just looking for reactive solutions but proactive support systems. It’s a positive trend — one that is helping build a culture of informed, responsible travel.

In anticipation of market demand, Asego already has products that cater to this emerging trend. Asego TrackMate provides real-time baggage tracking and proactive alerts, minimising anxiety over lost or delayed luggage. Additionally, Asego WaitMate offers exclusive lounge access when flight delays exceed 60 minutes, turning an otherwise frustrating delay into a moment of comfort.

However, Karvat adds, true comprehensive protection is about more than coverage limits. “We believe that any global travel protection product should include essential services like emergency medical evacuations, ensuring that travellers get immediate medical attention when they need it most.

These services, combined with robust medical protection, form a well-rounded travel assistance ecosystem — one that is designed to support the traveller not just during emergencies but throughout their journey. We strongly believe this trend of seeking higher-value and more holistic travel protection will only continue to grow in 2025 and beyond, as travellers place greater emphasis on safety, convenience and preparedness.”

As the global travel landscape evolves, so must the support systems around it. “We foresee travel protection providers, including us, continuing to innovate with dynamic, tech-enabled solutions that respond to real-time needs. We are focused on transforming how travel protection is perceived and delivered. We are building bespoke, user-centric solutions that align with the individual’s travel behaviour, risk profile and destination requirements. Our mission is simple — to ensure that every traveller enjoys not just financial coverage, but meaningful support that enhances their overall travel experience. Whether it’s through digital assistance platforms, intuitive claims processes or proactive risk mitigation tools, we are committed to making travel safer, smarter and more secure for everyone,” Karvat concludes.

Products on offer

Asego TrackMate provides real-time baggage tracking and proactive alerts

Asego WaitMate offers exclusive lounge access when flight delays exceed 60 minutes

Motorbike Road Trip Protect is designed to meet the rising demand for safer, riding adventures from long-distance road trips to high-adrenaline trail biking.

Cruise Cover covers four components: 24×7 medical assistance like doctor-on-call, missed port departure, unused excursions & cruise interruption