India | Key Price Parity Indicators

In New Delhi, the average lose rate — the percentage of cases where OTAs offer a lower price than the hotel’s official website — stands 8.7 percentage points above the global benchmark, making it one of the most pressured markets for direct hotel pricing (Graph 1).

Graph 1. Beat, Meet, and Lose | Average

Source: World Parity Report | April 2025

• Local and secondary OTAsshow particularly aggressive pricing behaviours, with lose rates such as Traveluro (73.9%), Vio (52.9%), MakeMyTrip (53.2%), and EaseMyTrip (46.2%), indicating frequent undercutting of the hotel’s official rate (Graph 2).

Graph 2.  Most Aggressive OTAs

Source: World Parity Report | April 2025

• In contrast to other Northern Hemisphere destinations, average prices in New Delhi remained stablethroughout Q1 2025 compared to the same period in 2024.