Harness power of AI in travel retailing

In today’s fast-paced travel industry, staying ahead of the competition and meeting the evolving needs of travellers is essential. One way to achieve this is by harnessing the AI power. Sanjay Kumar, CEO, InterGlobe Technology Quotient, claims that AI has become a game-changer, revolutionising various aspects of the travel journey.

TT Bureau

In recent years, the travel industry has witnessed a significant transformation with the integration of artificial intelligence (AI) into various aspects of the journey, claims Sanjay Kumar, CEO, ITQ. “From planning and booking to on-the-go assistance, AI has revolutionized the way we experience travel. With its ability to analyse vast amounts of data and provide personalized recommendations, AI has become a powerful tool for both travellers and travel service providers. Almost all tourism-related businesses currently utilise at least one AI-powered technology, which is expected to result in a CAGR of over 9.7 per cent by 2026.”

ITQ for AI travel retailing

He claimed that ITQ allows the trade to explore the power of AI in travel retailing to enhance service offerings for high growth in many ways:

• Efficient Trip Planning: With AI-powered travel platforms, agents can simplify the planning process by utilising machine learning algorithms to analyse vast amounts of data. These platforms can generate personalised itineraries based on traveller preferences, budget, and past travel patterns.
• Seamless Booking Experience: By incorporating AI-powered chatbots and virtual assistants into their services, travel agents can provide instant support and recommendations to clients.
• Personalised Recommendations: By utilising AI algorithms that analyse travel reviews, social media posts, and personal preferences, travel agents can provide highly personalised recommendations. Whether it’s suggesting local restaurants, offbeat attractions, or hidden gems, AI-powered platforms can help curate unique experiences that cater to clients’ specific interests and preferences.
• Enhanced Safety and Security: AI-powered technologies such as facial recognition and real-time risk monitoring can help streamline airport security processes and provide timely alerts to clients.
• Smart Assistance on the Go: By integrating smart assistants into services, service providers can offer real-time flight updates, suggest nearby attractions, recommend local services, and provide translations. These AI-powered assistants can enhance the convenience and enjoyment of their clients’ travel experiences, providing them with immediate support.
• The Future of AI in Travel: As a travel agent or provider, staying abreast of AI advancements is crucial. Technologies such as predictive analytics, natural language processing, and machine learning will further enhance personalization and enable agents to deliver tailored experiences to your clients.

Harness power of AI in business

Kumar advised that agents could adopt several approaches to harness the potential of AI in travel business. These approaches are:

• Embrace AI-driven tools and software: Examine your data to uncover valuable information about your clientele and their travel inclinations. The modern travel technology of Travelport+ allows you to analyse customer data based on their previous experiences. You can apply this knowledge to create personalized itineraries that enrich the customer journey.
• Collaborate with AI-powered companies: Partner with AI-powered companies that offer solutions tailored to the travel industry. These companies can provide you with AI-powered tools, applications, and platforms that can enhance your services. Collaborating with experts in the field will ensure you deliver cutting-edge solutions to your clients.
• Stay informed about AI advancements: Continuously educate yourself about the latest AI
  technologies and trends in the
  travel industry.
• Prioritise data collection and analysis: Collect and analyse data about your clients, their travel preferences, and their feedback.

“Harnessing the power of AI in the travel industry presents exciting opportunities for travel agents and providers. By embracing AI-powered technology, you can elevate your services, offer seamless experiences, and cater to the unique preferences of your clients. So, make the most of AI and watch as your business thrives into the dynamic world of travel,” he said.