TravTalk India Online Magazine
Tourism Enterprises recorded a handsome growth of 22 per cent in 2017 over the previous year. Recently the company added Bohemia Travel Agency to their network, a destination management company, which provides services in the Balkan countries especially to Bulgaria, Macedonia and Serbia.
Tourism Enterprises based in New Delhi and Mumbai, brings some of the world’s best destination management companies (DMCs) to India to offer services to outbound operators in India. The last three years have been successful for the company and they are looking forward to a robust 2018. “We are aggressively promoting Morocco, Italy, France, Poland etc. to our B2B network in India. Outbound from India is steady, although it’s price sensitive. The proximity to international destinations with new flights and promotional airfares is also a value-add,” says Ravi Gosain, Managing Director, Tourism Enterprises.
In 2016, Tourism Enterprises sent approximately over 8,000 Indian tourists to several countries; the most popular being Dubai, Central Europe, Sri Lanka and Greece. “With Central Europe gaining popularity in the India market, we are also offering trips to Prague, Vienna, Salzburg, Budapest and Munich through a DMC brand in Czech Republic,” says Kumar Utkarsh, Senior Manager, Tourism Enterprises.
Identifying trends from the India market, Gosain points out that MICE travel to Europe is currently very popular and the company is trying to take the groups to the Balkan region as well. Families and friends are also travelling to this region from India. “We are targeting the middle-class travellers for the Balkan countries because this region is very affordable. One can experience the European charm in this region at a cheaper price, familiarise themselves with the culture, cuisine and traditions of the region before they head out to explore the rest of Europe,” says Gosain. He further adds that the average duration of stay for the Indian traveller is minimum 6-7 days and their average spend is about $600- $700 per person which includes stay in a 3-4 star hotel and transport within the region.
Utkarsh further elaborates that the company is also looking at the incentive travel segment, families and groups as they demand personalised programmes in comparison to set departure tours. Tourism Enterprises reaches its trade partners through personal visits, mailers, trade fairs and arranges local city based seminars and also ensures the quality, stability and reliability of the DMC which they promote in the Indian market. The company will continue its marketing efforts by way of attending roadshows, travel trade fairs and familiarisation trips for agents in 2018.
