Decoding shopping tourism

This year under the FITUR Shopping Section, the trade show will focus on some of the key issues for the development of shopping tourism.

TT BUREAU

The annual travel trade fair FITUR, organised by IFEMA will be held from January 17-21 at Feria de Madrid. As the World Tourism Organisation (UNWTO) has highlighted, shopping tourism is now one of the main motivations for millions of people when it comes to choosing a destination for their holiday. The session on shopping tourism will revolve around a series of round tables that will discuss topics such as, ‘Shopping Tourism at the Destination: Global Brands and Local Design’; ‘Shopping Tourism in distinctive Madrid shops’ and ‘Shopping Tourism and Digitisation.’

FITUR Know-How and Export will also conduct the second edition of SEGITTUR Lab 2018 with six practical workshops that will provide solutions for digital tourism. The workshops will be limited to 20 attendees and will require prior registration. Last year the event saw participation of 9,893 exhibitor companies from 165 countries/ regions; 135,838 trade participants and 109,134 visitors from the general public.