ChatGPT: A boon or a bane for biz?

With the rise of Artificial Intelligence (AI) and Natural Language Processing (NLP) technology like ChatGPT in the today’s world, travel companies can improve their efficiency, communication, and customer satisfaction, while saving a lot of time and resources. Saurabh Mehta, Co-Founder, Tourwiz, explains.

Artificial intelligence (AI) has been transforming various industries for the past few years, and the travel industry is no exception. With the rise of Natural Language Processing (NLP) technology like ChatGPT, travel companies can improve their efficiency, communication, and customer satisfaction while saving a lot of time and resources. I have taken ChatGPT as an example here, as we have already started incorporating its API into www.tourwizonline.com. It’s called TourWizAI Assistant. AI can be integrated into a travel company’s website, app, or social media accounts to help assist companies and their customers in planning their travel itinerary, write emails, and create brochures. Here are some of the ways that travel companies can use various AI models to improve efficiency and communication.

Improve communication

AI can help travel companies overcome the language barrier when communicating with English or non-English speaking customers. With its natural language processing capabilities, it can understand queries and respond to them in multiple languages, along with English. So, what this means to thousands of small travel companies and #DMCs who are non-English speakers, communicate with their customers in English or customers’ own language in a matter of seconds. Think of the time saved. That in itself would be worth paying a monthly fee. This can improve customer satisfaction and attract more customers to the travel company’s website or app.

Generate instant itineraries

AI can help generate instant brochures and itineraries based on a customer’s preferences and budget. The #travelagency can input the preferred travel dates, destination, budget, and interests, and the AI can generate a customized itinerary with recommendations for activities, restaurants, and accommodations. This saves the agency a lot of time, nearly 70 per cent, and eliminates the need for them to research and plan the trip manually.

Write proper emails

Technologies like #chatgpt can help travel companies communicate with their customers in a professional and efficient manner. It can draft emails that are clear, concise, and personalized based on the customer’s query.

Do destination research

AI can help travel companies research and compile information on a destination. It can find information on popular tourist attractions, hotels, restaurants, and transportation options.

Create customized package

AI can create a package for end customers, which includes their customized itinerary, travel documents, and other important information such as visa requirements and travel insurance.

Provide customer support

AI or NLP technologies can provide customer support to customers at any time of the day. Customers can ask queries about their trip or seek help with any issue they may encounter during their travel. This can improve customer satisfaction and help travel companies provide excellent customer support.

Recommend F&B places

One of the most important things customers want when they travel is a great culinary experience of meal requirements. Technologies like ChatGPT can recommend places to eat and drink, as well as various types of cuisine based on the customer’s preferences.

So, ChatGPT and other AI technologies can help travel companies improve their efficiency, communication, and customer satisfaction while saving time and resources.

 

 

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