To be in effect from April 1, the new Champion Sector scheme initiated by Ministry of Tourism will help boost the M!CE sector by reimbursing part of the hotel expenditure incurred for the guest, subject to certain terms and conditions. For India’s tourism ministry, M!CE is an important component and …
Read More »MOT to address TCS issue
With reinforced confidence after the recent budget allocated to MOT and a plan in place, the ministry is now looking to address the industry’s concerns over TCS and other issues. Meenakshi Sharma, Director General, Tourism, says they will work hand-in-hand with trade. Nisha Verma Upbeat about the budget allocated to …
Read More »Cross Hotels now has India GSA
Cross Hotels & Resorts has a portfolio of brands in Thailand, Indonesia and Vietnam, with 2,000 more rooms soon. Manas Dwivedi With strong focus on the Indian outbound market, Cross Hotels & Resorts has announced strategic alliance by appointing Buzz Travel Marketing India as the exclusive General Sales Agent (GSA) …
Read More »‘Kudos to women in travel’
Rupinder Brar, Additional Director General, Ministry of Tourism, shares how women are not only making their presence felt in the travel industry, but are also taking up leadership roles. Nisha Verma Rupinder Brar says that while statistics point to only 12 per cent of women in the travel and tourism …
Read More »‘Not at risk when in India’
Rakesh Kumar Verma, Joint Secretary, Ministry of Tourism (MOT), reveals the ministry’s plan to tackle the COVID-19 crisis. He also talks about MOT’s initiatives to attract and motivate tourists to travel to India. Nisha Verma Rakesh Kumar Verma assumed office in January this year and within a month of doing so, …
Read More »2020 has much to achieve
From improving hinterland connectivity and promoting Indian heritage to organising well-targeted conclaves and empowering tourist guides with certification programmes, Ministry of Tourism is keeping itself busy. Nisha Verma In recent months, Ministry of Tourism has under- taken a number of steps to boost visitor numbers to the country. Of these …
Read More »Digital marketing to woo China
Ministry of Tourism is innovating its approach to tap some of the biggest outbound markets of the world, China being its focus for now. A dedicated China cell and marketing through the Chinese multipurpose digital platform, WeChat, is a move in this direction. Nisha Verma Rupinder Brar, Additional Director General, …
Read More »IITF online from January 1
Meenakshi Sharma, Director General – Tourism, Government of India, shares that the Incredible India Tourist Facilitator (IITF) certification is commencing its first module from January 1. Nisha Verma and Manas Dwivedi The tourism sector is highly dependent on skill development, claims Meenakshi Sharma. “We all know that tourism is one …
Read More »‘Tourism is most pampered’
Amitabh Kant, CEO, NITI Aayog, says that tourism is the most pampered sector by the government, as everything possible has been done for its benefit. Nisha Verma and Manas Dwivedi Amitabh Kant believes that tourism is one of the most “pampered sectors by the government” and that the government has …
Read More »‘A change in mindset’
Pre-conceived notions can dent tourism to certain parts of the country like the Northeast, and tourism minister Prahlad Singh Patel urges travellers to look beyond prejudices. Anupriya Bishnoi According to Prahlad Singh Patel, Minister of State (I/C) for Tourism, Government of India, the Northeast has immense potential when it comes to …
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