MOT

2020 has much to achieve

From improving hinterland connectivity and promoting Indian heritage to organising well-targeted conclaves and empowering tourist guides with certification programmes, Ministry of Tourism is keeping itself busy. Nisha Verma In recent months, Ministry of Tourism has under- taken a number of steps to boost visitor numbers to the country. Of these …

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Digital marketing to woo China

Ministry of Tourism is innovating its approach to tap some of the biggest outbound markets of the world, China being its focus for now. A dedicated China cell and marketing through the Chinese multipurpose digital platform, WeChat, is a move in this direction. Nisha Verma Rupinder Brar, Additional Director General, …

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IITF online from January 1

Meenakshi Sharma, Director General – Tourism, Government of India, shares that the Incredible India Tourist Facilitator (IITF) certification is commencing its first module from January 1. Nisha Verma and Manas Dwivedi The tourism sector is highly dependent on skill development, claims Meenakshi Sharma. “We all know that tourism is one …

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‘Tourism is most pampered’

Amitabh Kant, CEO, NITI Aayog, says that tourism is the most pampered sector by the government, as everything possible has been done for its benefit. Nisha Verma and Manas Dwivedi Amitabh Kant believes that tourism is one of the most “pampered sectors by the government” and that the government has …

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‘A change in mindset’

Pre-conceived notions can dent tourism to certain parts of the country like the Northeast, and tourism minister Prahlad Singh Patel urges travellers to look beyond prejudices. Anupriya Bishnoi According to Prahlad Singh Patel, Minister of State (I/C) for Tourism, Government of India, the Northeast has immense potential when it comes to …

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New markets & more facilities

At the PATA Tourism PowerHouse in New Delhi, Yogendra Tripathi, Secretary, Ministry of Tourism and Chairman, PATA India Chapter, spoke about recent government policies and new markets in focus. Manas Dwivedi Congratulating PATA India Chapter for its continued effort and initiative in organising the second PATA Tourism PowerHouse, Yogendra Tripathi …

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MOT keeps busy with schemes

MOT’s Incredible India Tourism Facilitator Certification (IITFC) will launch in the first week of January 2020, and registration for the same would begin from the last week of December. Nisha Verma Meenakshi Sharma, Director General, Tourism, Government of India, recently addressed PATA India Chapter members at their eighth Outlook & …

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MOT to focus on new markets

Mulling plans to introduce a new promotional campaign for overseas marketing, Ministry of Tourism is looking to focus on new markets such as China and Japan, while strengthening its presence in traditional ones. Manas Dwivedi Sharing the ministry’s plans and targets, Rupinder Brar, Additional Director General, Ministry of Tourism (MOT), …

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Paryatan Parv aids tourism

Meenakshi Sharma, Director General – Tourism, Government of India, says that in the last three years, Paryatan Parv has made a mark for itself in promoting domestic tourism. At this year’s edition, Ministry of Tourism also launched its audio guide facility, Audio Odigos, presently available at 12 sites. Nisha Verma …

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PATA India elects new team

Chaired by Yogendra Tripathi, Secretary — Tourism, the newly-elected team of PATA India Chapter has a busy year ahead. Its upcoming events include the Update & Outlook Meeting and Tourism Powerhouse. Nisha Verma PATA India Chapter recently held its Annual General Meeting (AGM) at The Park New Delhi, where it …

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