Best of both worlds in Dubai

The latest addition to the Dubai skyline is the Rove La Mer that recently opened its doors for guests. Paul Bridger of Rove Hotels Management says that the property’s location by the beach while still offering city views would be ideal for the Indian traveller who has increasingly begun holidaying in coastal cities.

Nisha Verma

Paul Bridger says that Rove La Mer Beach is set to redefine people’s expectations of resorts by offering a fuss-free hospitality with all essentials, and accessible rates. “The hotel is located at the La Mer beachfront, one of Dubai’s coolest ‘playcation’ spots and just 10 minutes away from Downtown Dubai and City Walk. With a waterpark, inflatable playgrounds, boutique stores and over 50 gourmet restaurants and lounges right on the doorstep, Rove La Mer Beach is situated in one of Dubai’s most exciting outdoor destinations, offering plenty of activities to delight solo adventurers, couples and friends,” he shares.

He reckons that the hotel would appeal to Indian travellers. “Coastal cities in India have seen tremendous growth in their beach tourism sector in the last few years, with more people looking to spend their holiday getaways escaping to the seaside. As the market continues to grow and with people inclined to travel internationally as well, Rove La Mer Beach provides Indian travellers with the perfect getaway. Rove La Mer Beach offers a great-value beachfront escape with amazing views of both the city and sea, combined with leisure and relaxation at affordable prices, not to mention the variety of fun activities suited to a wide range of travellers, especially the modern explorer,” he says.

Now, to attract a diverse target audience, the group has adopted a diverse marketing strategy. “It incorporates digital campaigns, social media collaborations, traditional and online PR activations, and more. We have also utilised local media platforms to gain more coverage across the board,” Bridger adds.

Commenting on engagement with Indian travel agents, he says, “Rove Hotels wants to showcase everything Rove La Mer Beach has to offer and give travel agents an authentic feel of the experience that their customers will be met with upon arrival at the hotel. We have used virtual training and webinars to do just that. The techniques have also provided opportunities for travel agents to ask questions and find out all the important information.”