TravTalk India Online Magazine
Balitrip Wisata, an Indian DMC to Bali offering complete travel solutions, starting from cultural, and recreational to corporate, conferences and incentive groups, has introduced new itineraries. This year, the DMC will conduct a four-city roadshow in the first week of September, starting in Ahmedabad, followed by Pune, Indore, and concluding in Delhi, to further boost the numbers.
Surbhi Sharma
Indian at heart and Balinese at spirit, the Indian DMC to Bali, Balitrip Wisata customises itineraries as per the guest’s requirements.
To understand the requirements and expectations of Indian guests, the DMC has strategically made an execution team of local Balinese staff.
Giving insights about how the company works, Dheeraj Ranjan Kumar, Director, Balitrip Wisata, said, “We are establishing a system that serves as a bridge between travel agencies in India and the hospitality industry in Bali. This exemplifies the essence of a destination management company, which we proudly are. Our ecosystem is dependable, sustainable, and innovative and our primary objective is to satisfy our partners with top-notch services. We provide the most innovative approach to selling Bali packages within the DMC sector and are the sole provider offering Bali packages that include flight tickets. While others in the market are beginning to adopt this strategy, we remain the leader in this segment.”
Partnerships in Bali
Talking about its partnerships with airlines, hotels, and local service providers in Bali, Kumar highlighted that they have established a well-managed and process-oriented ecosystem that collaborates effectively with airline partners in India and said, “Our primary partnerships are with Viet Jet, Singapore Airlines and Malaysian Airlines. Presently, we are the source company in Bali, directly contracting hotels without intermediaries which significantly reduces costs and enhances the efficiency of our packages. Additionally, we maintain our transportation system, with a fleet owned by Balitrip, and we engage directly with local vendors for services such as water sports activities.”
Roadshows in September
Explaining how Balitrip markets its packages to travel agents and tour operators, Kumar said, “We employ a dynamic marketing strategy that encompasses various channels. Our Bali packages are promoted through direct marketing, where our sales representatives regularly visit travel agencies in different states and cities to present our services. Additionally, we have a strong digital marketing presence, utilising email and
WhatsApp marketing to engage our agency partners. Exhibitions also play a crucial role in our marketing efforts. Furthermore, we are one of a few DMCs that organise annual roadshows in India. During these events, we invite hospitality partners from Bali to showcase their offerings to Indian travel agencies and this year, we will conduct a four-city roadshow in the first week of September, starting in Ahmedabad, followed by Pune, Indore, and then in Delhi.”
Bali gains momentum
According to Kumar, the popularity of Bali, particularly Ubud and East Bali, as a tourist destination for Indian travellers has significantly increased in recent years, especially regarding its rainforests. A growing interest in trips to places, such as Nusa Penida, Gili Island, and Nusa Lembongan, has been witnessed. Additionally, there is a rising demand for various destinations within Bali. The luxury segment is also expanding, making Bali an ideal tourist destination for diverse groups, including honeymooners, families, leisure travellers, special occasion visitors, women, and senior citizens.
Our USP
Stressing that innovation is the key to success, Kumar said, “Balitrip is committed to regularly enhancing its offerings and aims to introduce new attractions and itineraries that align with market demand. Our flight-inclusive packages, which enable travel agencies to promote Bali as an affordable destination are a key differentiator for us and we take pride in being pioneers in this area.”
New offerings
Announcing the launch of its new travel packages for East Bali which will feature destinations such as Candidasa Beach, Kumar said, “We are expanding our itineraries to include a wider variety of island experiences and are all set to introduce several honeymoon-focused packages, anticipating a rise in demand for romantic getaways as the wedding season approaches. This strategy aims to capitalise on current market trends.”
