Abu Dhabi is aBuzz

The Department of Culture and Tourism Abu Dhabi has appointed Buzz Travel Marketing as its new India representative.

Nisha Verma

The Buzz-DCT Abu Dhabi three-year partnership will be aimed at supporting stakeholders and further enhancing Abu Dhabi’s long-standing involvement with the Indian market. It will also focus on strengthening Abu Dhabi’s trade and marketing strategies with a brand-new outlook, as part of the emirate’s upcoming plans for the tourism sector.

HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi, says, “To further this legacy, we are pleased to welcome onboard Buzz Travel Marketing as our new partner in India. As we repurpose our strategy on the road to recovery post COVID-19, we look forward to working with Buzz to increase the number of visitors and drive growth for Abu Dhabi’s Indian operations across different target segments of leisure and MICE.”

Nikhil Jeet, Director, Buzz Travel Marketing, delighted to represent DCT Abu Dhabi in India, adds, “I am confident that together we will successfully strengthen the destination’s reach in the Indian market. With a widespread network and a team of dynamic professionals, Buzz Travel Marketing will ensure that Abu Dhabi’s wide range of tourism offerings reach every travelling Indian. We eagerly look forward to working with DCT Abu Dhabi to implement their renewed strategy in the Indian market.”

The partnership with Buzz Travel Marketing is a strategic move by DCT Abu Dhabi to align with the new norms of travel behaviour and to bring a fresh outlook to offer the most memorable and safe experiences. India has seen incredible growth in recent years and remains one of the largest key source markets for Abu Dhabi, welcoming over 450,000 hotel guests from India in 2019. Abu Dhabi offers breathtaking landscapes, rich culture, and many offerings and experiences befitting the discerning traveller. These offerings range from the newly-launched Emirati Cuisine Programme, which is aimed at promoting Emirati culture through culinary experiences; Hudayriyat Leisure and Entertainment District, which features a wide range of indoor and outdoor activities for families; Cove Beach on Reem Island, a unique beach concept; Soul Beach on Saadiyat Island’s coastline and the opening of Hilton Abu Dhabi Yas Island, a five-star hotel featuring 545 rooms.

DCT Abu Dhabi has nine representation offices across the globe (Australia, China, India, Germany, Italy, France, Russia, UK and the USA). The offices work with global trade, aviation, consumer partners and brands to strengthen Abu Dhabi’s position as a leading tourism destination by showcasing the emirate’s unique proposition of Emirati culture and heritage, nature and adventure paired with modern cityscapes.