A bigger ITM in 2020

For Subhash Goyal, Chairman, Organising Committee, India Tourism Mart (ITM) and Hony. Secretary, FAITH, the second edition of ITM was largely successful due to the incorporation of learnings from last’s year edition.

TT Bureau

The second edition of ITM concluded on a high note in New Delhi with 244 foreign buyers attending the event from almost 50 countries around the world. Thanking the trade and decoding the success of the show, Subhash Goyal said that while the majority of buyers were first-time visitors to India, every single exhibitor praised the quality of buyers selected. “This year, we didn’t allow any influencers or bloggers to interact inside the exhibition hall, so there was no disturbance for the exhibitors and buyers conducting their B2B meetings inside. Overall, there were 160 booths with more than 140 exhibitors showcasing their products. Around 25 states also participated in the show,” he shares.

While all participating states have expressed their will to take bigger booths in the next edition of ITM, claims Goyal, he says that they may just have to change the venue on account of such high demand. “People have already started approaching us for booking booths at the next edition of ITM in 2020; we may have to shift the show to Greater Noida,” he says. Goyal accounts part of the show’s success to the many learnings from last year that the organising committee incorporated into this year’s edition. “Timely alerts on the ITM mobile App were also appreciated by a lot of people. Throughout the show, the buyer-seller meetings went well,” he said, thanking his team, the chairpersons of various committees, as well as the Ministry of Tourism, Government of India, for their support. He concluded saying ITM would grow strength to strength in its future editions.