90% guests choose boutique stays

Boutique hotels have emerged as a captivating choice for the travellers looking for not just an accommodation to stay but unique experiences that leave a lasting impression.

Janice Alyosius

With a growing inclination towards experiential travel, travellers are eager to spend more to experience more. Boutique hotels are proving to be the right proposition for this. Conversations with several hotels at BRIDGES by RARE, which showcased over 45 owner-run, small hotels from the RARE Community, revealed a common trend – almost 90 per cent of the guests are seeking more immersive experiences and boutique properties for average stays of three to four nights.

RAAS Hotels boasts of a diverse portfolio across India, with properties in Jodhpur, Jaipur, Nimaj, and Udaipur, each offering a unique experience. Catering predominantly to European clientele, these hotels see a high influx of inbound guests, with an average stay of three days in city hotels and two days in camps. With 40 suites available, they also serve as sought-after wedding destinations.

MANVĀR Kumat, Thar Serenity Camp, nestled in nature, attracts both domestic and international visitors, with luxury tents spread over 10,000 square feet.

Karan Mahal in Srinagar, once the Maharaja’s palace, exudes heritage charm with its 100-year-old property offering 10 luxurious rooms. Hosting guests mainly from Mumbai, Bengaluru and Ahmedabad, they can host intimate events and diverse cuisines. Further afield, properties in Ladakh offer boutique experiences with cultural tours and wellness activities, while Glenburn in Darjeeling and Kolkata provides city tours and event hosting for up to 100 guests.