How to build a brand in a pandemic

Representing 14 luxury brands within less than a year of its inception, the One Rep Global team didn’t let the pandemic bog down its spirit. They share their mantra for sustenance through a tumultous year for people and businesses around the world, some of the latter still reeling under the impact of the outbreak.

Manas Dwivedi

The OneRep Global team turned the pandemic into an opportunity. Now representing 14 brands in less than a year of its inception is a testimony of what hard work and commitment to good service can do. Sharing their success story, team One Rep Global shares its mantra.

Hemant Mediratta, Founder, One Rep Global, says his team is committed to partnerships and they work to deliver a great experience. “What makes us different from others is the in-depth knowledge and expertise. We also believe that who you know is very important in our business to get things done and we have friends all over. We have an enviable advisory board comprising the who’s who of the industry to guide us. Sales distribution-wise, our reach is beyond 30 cities across six countries,” he says.

To this, Sheena Raina Raniga, Director of Strategy -Tokyo, One Rep Global, adds, “What we learnt is to not rely on a handful of primary markets, instead diversify and mitigate risk by investing in multiple markets. Hotels will require specialist representation companies in geographies familiar to them, which represents us.”

For Sowmya Rao Vijaymohan, Director PR & Communications, One Rep Global, it is the belief in providing a 360-degree solution to clients that has ensured their success. “We are able to establish our clients’ presence, messaging and unique propositions directly with the end consumers as well as the trade; we are able to ensure that our clients’ offerings and experience are communicated to the right audience,” she adds.

Mayank Tuteja, Director of Sales, Delhi, One Rep Global, says, “With the kind of trust and support we have received from our luxury travel advisors, we are focused to have a rewarding year. One Rep Global is synonymous with luxury and ultra-luxury brands,” he shares.