Yatra.com survey reveals North-East India as the preferred destination for holiday goers this festive season

Yatra.com, conducted its annual festive survey highlighting travel trends being followed by Indians across regions, this festive season. The survey results from 5000 respondents reveals that over 25% individuals are keen on exploring the north eastern states of India when compared to famous destinations such as Goa, Andamans, Himachal Pradesh, to break away from the conventional monotony of city life this festive season.

There is always an uptick in demand for travel during festive season as individuals from different locations look forward to a budget friendly trip to domestic and international destinations or even visit their hometowns to spend time with their loved ones. This time, the survey reveals a growing demand for short haul trip to domestic destinations as a preferred choice for over 40% of individuals when asked to choose between international, religious destinations or hometowns.

Led by airline flash sales, the trend of booking in advance continues to be on rise with a whopping 52% respondents booking at least 1-3months in advance from their travel date. Over 30% respondents said choose 3-4-star hotels as accommodations over budget hotels, a rise in demand post government announcement for relaxation on GST rates. There has also been an increase in the number of travelers willing to go for homestays and cottages as compared to data received in the survey conducted last year. While choosing accommodation, about 36.8% of them look for cleanliness of rooms and hotel hygiene, while 25.3% of them consider customer service to be an important element.

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