Wendy Wu woos Indians to SEA

Wendy Wu Tours, a US-based tour operator, is now foraying into the Indian outbound tourism market with Holidays on Tracks, their recently appointed India representative.

Holidays on Tracks, an exclusive B2B travel marketing and sales organisation, has been appointed as the exclusive in-market India representative for Wendy Wu Tours in order to tap into the ever-growing Indian outbound tourism to South East Asian destinations, China and Japan. The company will be responsible for creating market awareness, educating agents and handling reservations for Wendy Wu Tours.

Leslie Peden, President, Wendy Wu Tours, expressed delight upon the new appointment that will allow them to tap into the significant demand for travel to the region. He says, “Holidays on Tracks can introduce Wendy Wu Tours’ escorted groups and private tours as well as custom itineraries to the Indian market. With their unique experience, strong trade relationships and proven track record of success in launching new international products for India, we are con- fident that Holidays on Tracks will springboard and accelerate our entry into the Indian outbound market to Asia.” Ashish Saran, Director and Founder, Holidays on Tracks, explains that Wendy Wu Tours offers all inclusive tours and the price includes everything from hotels, tours, transfers, meals and all local entry fees and taxes except gratuities. He feels that the unique feature of the company is that it offers group departures as well as FIT tours to the travellers to the popular and unexplored destinations in the region as well like Vietnam, South Korea, Myanmar, etc. The company will focus on selling fully inclusive land-only packages through their network of Indian travel agencies whilst creating the opportunity for the agents to add the air component.

He says, “There is a major chunk of agents, especially in Tier-II and Tier-III cities looking at newer destinations and newer product formats and this opportunity will reach out to them and give them a brand to associate with, creating a unique distinction for them in their markets. We will create Exclusive Regional Agency Partners and provide them all the tools enabling them to promote Wendy Wu Tours through their respective market places. Education, sales based incentives and back office support is critical for any new product to be accepted and to produce the desired results.” Saran further feels that currently there is very little business which is mapped from India and the company is looking forward to some early successes through its agency network.