Using technology wisely

Tripjack has invested in technology to offer its customers a seamless experience. Its mobile interface allows bookings on- the-go and soon, an integration with WhatsApp will be a reality.

Hazel Jain

Having made the bold move to rebrand itself and move on to a new platform – from Atlas Travels Online to Tripjack – the company has already successfully migrated all its 20,000 travel partners across India on to the new plat- form. Hussain Patel, Director, Tripjack, says, “We wanted to have a separate identity for the entire B2B vertical and this was part of a bigger plan, which is to grow globally in the future. With this new platform, we also have a new proposition for our agent partners; it gives its customers two main advantages in terms of content and technology.”

We recommend the agent to go online because that is the future; every agent should have a transactional website

He says that the new website is more intuitive and gives its customers a lot of flexibility in terms of creating more touch-points between Tripjack customers and their clients. The website also cuts down time-lags for inquiries. “Almost 60 per cent of our payments are now automated, giving customers more flexibility in terms of payment uploads and doing business with us at any time. Earlier, we had two per cent of our business happening on mobile and with the launch of Tripjack, this has gone up to more than 10 per cent. Our mobile interface is also really intuitive and transactions can be done on the go,” he shares.

The company will soon introduce an integration with WhatsApp, and also has over 150 LCCs from US, UK, Europe and Australia, which is not available on other websites. “We have a powerful API even now which can be integrated. We strongly recommend the agent to go online because that is the future. I feel, each and every travel agent should have a transactional website. We should try and grab this market soon,” he adds.