TravTalk India Online Magazine
Still among the biggest competitive advantage over a company’s competitors, trust is what sets it apart in the travel industry even today. Deepak Meena, Chief Executive Officer and Co-founder, Flyzy, shares insights into why the B2B channel needs more standardisation and quality checks to be able to build more trust.
Hazel Jain
What are some of the key challenges in the B2B space?
There are two key challenges in the B2B space. The first is Layers. It won’t be wrong to claim that most of the B2B suppliers are just sources from other suppliers. They are selling at a premium to make a profit. This chain of reselling makes the services expensive and also hampers the on-ground services and communication because of multiple layers of sources. The second is Trust. If you want to source inventory in today’s market, it is tough to find the right suppliers because everyone claims to be authentic. However, there is no standardisation. There are no quality checks, which ruins the overall trust metrics in the industry.
Why is building trust and transparency in travel important and how can tech help resolve this?
Travel is a high-ticket services business. So naturally, people want the best experience in exchange for paying a hefty amount. Once the experience of your customer is hampered in any way, there is no redemption. That is the main reason to build trust and work towards fulfilling the promises. It’s weird to say that trust is still the biggest moat in the travel industry.
When it comes to transparency, during our research we found that over 87 per cent of people had no idea what they were paying in taxes and fees. This brings us to the second most important point, i.e. transparency. Transparency is important regarding taxation, finances, and sources with the partners and retailers, so that they can provide the best offers to their customers.
How does your product help resolve these for the B2B agent?
Flyzy has simplified these key problem statements for the agents, i.e transparency on the taxation of their purchases and best last-mile facilities at competitive pricing, which makes us the go-to platform for agents. We offer SAAS solutions that enhance operational efficiency by simplifying the booking process. Flyzy as a platform ensures complete visibility into financial transactions, making it easy for travel agents and corporate travellers to track travel-related taxes and expenses from a single dashboard. This helps clients save up to 20 per cent on their business travel and also streamlines the process of filing GST and TCS—a unique selling point that no other travel-tech company in India offers at this scale.
With Flyzy, agents and corporate travellers can easily search, compare, and book flights and hotels at special corporate rates. We provide 24/7 customer support and have the best in industry response time with an average response time of 2-10 minutes.
Are secondary cities showing demand for this product?
Yes, secondary cities are showing more interest in our product than the metros because of the lack of exposure to the ways they can optimise their business. They do not have access to these advanced tools, and they are looking to optimise operations with tech-based solutions that can streamline things for them. Tier II cities hold much promise for expansion. We are currently operating in 15 states primarily, but we are looking to expand in tier II cities in 10 more states.
Making travel easier
Flyzy recently partnered with PhonePe to provide Flyzy-powered airport cabs where PhonePe customers are able to book airport cabs without any hassle. With just a few taps on PhonePe app’s travel section, they are able to book Flyzy airports cabs. Already live in 6 metros, Flyzy-powered airport cabs will soon be available at 20 more airports providing airport travel solutions across India. Meena says, “Our mission is to streamline the travel experience. Airport travel has become cumbersome and legacy companies often fall short of addressing the pain points of the travellers. By integrating Flyzy airport cabs services with PhonePe app we aim to make airport travel smoother and accessible for millions of users.”
