TravTalk India Online Magazine
Ushering in a new era for the company, Tripjack has started a MICE vertical and is confident of creating its own space in the segment in India by leveraging its existing network. TRAVTALK finds out more.
Hazel Jain
Amit Parkar, Business Head – MICE, Tripjack, expects demand for MICE in India to grow rapidly, which reflects on some of the potential projects the team is working on already. This was the idea behind launching a new MICE vertical at Tripjack. “We are very bullish about the MICE business, especially in the next three quarters. MICE is a very competitive segment. However, we are confident that right from scouting for unique destinations and delivering unique experiences, if we keep our customers at the heart of everything we do, we will be able to deliver tailor-made ‘wow’ experiences for them, especially curated by our passionate team. Since
Tripjack is a tech-driven organization, we are also exploring how our expertise can help us deliver a seamless experience to our
customers,” Parkar says.
He believes that corporates in India are always looking for unique experiences at unique destinations but within their budget limitations. “India makes up for a good playground for inbound MICE business. I think we are getting there. With the strong infrastructure push-ups, we are now witnessing things like the upgrade of the railways, record-breaking speedy work to boost road connectivity and port developments under the Sagarmala project. We should be able to dish out world-class experiences for our inbound MICE travellers in the times to come,” he adds.
Listing some factors that can help the recovery of MICE in India, Parkar says, “The things that come to my mind are the good infrastructure, ease of visa norms, and promotions by state tourism boards to showcase the real India and its heritage to the world. All these efforts will be big steps in the right direction to put India on the World MICE tourism map.”
MICE is recovering
Kiran Vinchhi, COO, Corporate & MICE, Tripjack, echoes his sentiments. “MICE business is recovering and doing well. I feel it is faster than leisure travel. Since there was a lull in the MICE movement for the last two years due to COVID-19, most corporates with their travel budgets yet to be utilized are looking forward to connecting with their people and their industry. Hence, the demand has shot up rapidly. At Tripjack, we have a strong portfolio of travel products and offerings. Thus, MICE has become a natural extension of our service portfolio. There could be no better time or opportunity to set up our MICE vertical,” Vinchhi says.
Will Tripjack be focusing on domestic or international MICE? Vinchhi says, “We will focus on both. India is also doing well in the MICE movement with plenty of infrastructure and convention centres. We have three defined avenues to reach out to our target customers. Our team brings to the table some strong corporate relationships, which we are leveraging to our advantage. Besides, our existing corporate database is also giving us some great leads to work on. Lastly, we also have a very large Travel Agent network in our B2B space, which we are capitalizing on. In addition, we will be reaching our clients on various social media platforms and doing corporate FAM trips.”
