Training for key markets

Timing the launch of its new Aussie Specialist Program (ASP) well, Tourism Australia witnessed as many as 3,884 new registrations from India since March 2020.

Hazel Jain

What are some of the new elements in the new version of the Specialist Program?

The Aussie Specialist Program (ASP) has been a resounding success since its inception, because we were able to connect and network with a wealth of travel agents worldwide, through the ease and convenience of a dedicated online destination training platform. During the pandemic, we re-introduced a newer and more up-to-date version of our online course with greater personalisation, faster qualifying times and interactive training modules.

How many new registrations did you see for the TA Specialist Program from India since the pandemic hit us?

The ASP has received an overwhelming response during the pandemic and we have received 3,884 new registrations since March 2020. We currently offer and have adapted the program to be accessible to agents in all our key markets and in the dominant or more commonly spoken languages such as English, Mandarin, French, Korean, German Cantonese, Italian, Japanese and Bahasa.

Any highlights from The Summit that you think will appeal to the Indian travel trade? Why do you think they should join in?

The inaugural Australia Global Summit will go live on 16th November and will be a day packed with immersive education and training sessions, viewing of on-demand content and will be accompanied by keynote addresses by some of the industry’s finest thought-leaders. A panel of inbound tour operators and DMCs will share what’s new across Australia and how to exceed client expectations.

The summit will also highlight our year-round calendar of cultural events and present Tourism Australia’s new tools and initiatives such as the Trade Resources Hub, Australia 365 On-Demand and the National Experience Content Initiative project, all designed to help the agents sell more of Australia.

What are the other products that support agents along with this Specialist Program?

We have introduced a new offering alongside the re-launch of the ASP, Australia 365 On-Demand, a global and virtual trade hub that allows registered buyers to connect with over 20,000 suppliers. This platform also provides Aussie Specialists with the means to train, connect and stay updated throughout.