Tourism roadshows in Italy

Ministry of Tourism recently showcased India’s tourism offerings at the Italy edition of the virtual roadshow, where Director General, Tourism, claimed how Indian diaspora can play a critical role in promoting India.

TT Bureau

The Union Ministry of Tourism is conducting a series of virtual roadshows, called ‘Incredible India Reconnect 2022’, in collaboration with Indian Missions abroad to reconnect and welcome back partners from different countries.

One such roadshow was held in Italy recently. Dr. Neena Malhotra, Ambassador of India to the Republic of Italy, San Marino, & UN Organizations in Rome, who took part in the road show, highlighted the efforts in rekindling tourism and travel interest between India and Italy. The Ambassador shared, “India and Italy are fertile grounds for film and cultural tourism to thrive.”

G Kamala Vardhana Rao, Director General, MOT, also addressed the gathering and recalled Prime Minister Narendra Modi’s slogan ‘Chalo India’ to Indian diaspora in Denmark. He said each one of them should invite five non-Indian friends to visit India.

“There is a need to enable each person (Indian diaspora) to talk about diverse Indian tourism offerings in their respective places of work. It is essential. India is a tourist destination that offers the most economical and luxurious of tourist offerings at each of the 165-170 tourism destinations,” he added.

He claimed Italian tourists prefer India’s traditional culture, heritage, wildlife, and nature. “The country’s success story in COVID-19 vaccination has made tourism recover at a faster pace than was forecast by UNWTO and WTTC. In this regard, India is taking forward-thinking steps with respect to rural and homestay tourism,” Rao informed.