TravTalk India Online Magazine
The India offices of Tourism Authority of Thailand (TAT) in New Delhi and Mumbai have launched a digital campaign – #TogetherThailand – to increase their engagement with the India travel trade. The month-long campaign promises to be stimulating, exciting and fruitful.
Manas Dwivedi
In an exclusive conversation with TRAVTALK, Vachirachai Sirisumpan, Director, TAT New Delhi – North and East India and Cholada Siddhivarn, Director, TAT Mumbai – South and West India, share more details.
The campaign
According to Sirisumpan, this campaign is a ‘travel agent engagement’ activity by Tourism Authority of Thailand, India Offices in New Delhi and Mumbai. “This year has been a very challenging one for the tourism industry, including us all. As the name of the campaign suggests, through #TogetherThailand, we would like to send a message to our travel trade partners that TAT stands with them to explore all that we can do for our travellers and clients now and in the future,” he says, adding that the campaign will feature weekly contests on four different themes for each week, to update the trade on destinations, products and services in Thailand that can be planned for the post-COVID-19 travel scenario. “In addition, each week there will be a contest and quiz competition related to the theme for everyone to participate in and win exciting prizes,” he says.
Adding to that, TAT Director from Mumbai, Siddhivarn says that the campaign will be launched on August 5, 2020, and it will be a month-long campaign that will conclude on September 5, 2020. “I think it is good timing for this campaign, to engage with travel agents so that they start preparing for business. I would like to invite all our travel trade partners and travel agent friends in India to join this campaign,” she shares.
Boosting relations
Siddhivarn says that the objective of the campaign is to promote Thailand and maintain it as the top-of-mind destination for travel agents in India by creating an awareness of new products and destinations, along with regular updates on the developing situation in Thailand. “During this time, Tourism Authority of Thailand India Offices (New Delhi and Mumbai) would like to continue boosting relations with travel trade partners and keep them updated. The campaign is part of our commitment to the Indian market to continue the successful journey with our travel trade partners as we make ‘Amazing Thailand’ the preferred destination for everyone,” she says.
