Thailand: Grand Sale a grand success

The Amazing Thailand Grand Sale campaign concluded with an overwhelming response from the travel trade. The campaign offered a wide range of products to agents, including a ‘buy now travel later’ option to pre purchase packages at discounted rates, which they can further sell to their guests.

Janice Alyosius

Thailand continues to be one of the top destinations for travellers. The Amazing Thailand Grand Sale, organised by TravelBullz and Thailand Tourism Authority (TAT) – India to help agents in India to sell travel destinations in Thailand and earn more profits, concluded successfully in February, with a number of agents showing interest in promoting destinations such as Phuket, Kabi, Phang Nga and Khao Lak.

Thailand welcomed the partners with enthusiasm. Thirty hotels from Phuket and Krabi took part in the campaign, each provided with a dedicated page on the domain providing specific information on Indian market needs in the form of a short fact sheet, including videos and images.

Under the campaign, more than 14,000 subscribers were reached through emailers and over 71,000 impressions were generated on social media. The campaign offered a wide range of products at discounted prices from various tourism stakeholders in Thailand. It offered 3, 4 and 5-star hotel vouchers with special benefit on advance purchase. Discounts up to 50 per cent were offered on rates currently available in the market, so that agents could pre buy the hotel vouchers, which their guests could use up to October 2022 and in some cases up to December 2022.

The month-long campaign evoked overwhelming response from the travel trade. About 198 pax from the Indian market were confirmed and 3,600 room nights/ 7200 pax vouchers were sold.

Vachirachai Sirisumpan, Director, Tourism Authority of Thailand (TAT), New Delhi Office, said, “I am pleased to share that we had a very successful Amazing Thailand Grand Sale campaign, Buy Now Travel Later, through the dynamic platform of TravelBullz for our travel trade partners from India and I would like to thank our partners from Thailand, who has supported with such great deals and made it a successful campaign. We are thrilled with the participation and their involvement with Amazing Thailand.”

K.D. Singh, Founder & President, TravelBullz, said, “We are very pleased to share with travel fraternity that the campaign of ‘The Amazing Thailand Grand Sale’ was a huge success. Thanks to the support from our agent partners, our hotel partners and encouragement from Tourism Authority of Thailand.”

Singh said that the campaign was carried back to back with “Indian Travel League”, which was a very successful agent engagement campaign. The Amazing Thailand Grand Sale in January came up with some very sterling numbers clocking 3,600 room nights pre bought by agents under “Buy Now Travel Later” valid travel up to October 2022.

“The success of this campaign holds great importance, as agents made upfront payments to buy vouchers in the middle of Omicron wave. This strongly supports TravelBullz belief that Phuket would be one of the most sought-after destination once travel restriction would be lifted,” he said.

For TravelBullz team this was the moment of truth, which saw agents buying pre-paid vouchers acknowledgment of the deals shared by TravelBullz valuable enough to invest their time and money for promoting Phuket. “We shall be launching more such campaigns for our agent partners to support agents to increase their earnings while selling the most sought-after destination Thailand,” he said.



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