Tech-savvy approach clicks for U & I

U & I Holidays hosted its ninth roadshow in India, highlighting Bali’s luxury, wellness, and unique attractions. The event, attended by 23 exhibitors, including hotels and experiences, focused on empowering Indian agents with tech-driven solutions for efficient itinerary creation, competitive rates, and customised packages.

Surbhi Sharma

The recent roadshow by U & I Holidays featured 23 exhibitors from Bali, including 20 hoteliers, Indian restaurants, and Atlas Beach Club. Exhibitors represented a diverse range of offerings, from five-star luxury properties in Ubud to the Trans Studio indoor amusement park. Bali, known as one of the most affordable luxury destinations, is now catering to longer stays, with Indian tourists opting for vacations of eight to nine nights.

Focus on wellness & luxury

Mentioning that they are keen on promoting Bali as a wellness destination, Shyam Upadhyay, Director, U & I Holidays, said, “Wellness packages and luxury experiences like spa retreats are now more accessible to Indian travellers. These packages are crafted to fit the budgets of Indians, making Bali an attractive destination for both leisure and wellness travel.”

Tech-driven solutions

One of the company’s standout features is their tech-savvy approach to travel planning. Upadhyay claimed that they were currently the only online DMC in India offering Bali packages through a tech platform.
“This platform allows travel agents to create detailed itineraries in just two minutes, complete with day-to-day plans and a comprehensive PDF sheet that includes all tour details,” he said. Upadhyay also added that by leveraging technology, the DMC makes the booking process smoother, faster, and more efficient for their
travel partners.

Expanding into new markets

While India has long been the primary market for U & I Holidays, the company is now looking to expand into other markets, including Europe, Australia, and the Middle East. Upadhyay revealed that they have participated in major exhibitions like ITB Berlin, ITB Singapore, and ATM Dubai, with plans to enter new territories by 2025.

Building ties with travel trade

Speaking about the company’s efforts to engage with travel agents and tour operators across India, Ashish Indulkar, Director, U & I Holidays, said, “We are conducting roadshows in key cities, with a strong focus on Delhi, as the capital city provides a high volume of business. The goal of these roadshows is to keep travel agents updated on the latest developments in
Bali, while also providing them with tools to offer the best packages to their clients.”

Rise of Bali as top destination

Bali has become a sought-after destination, particularly for honeymooners, solo travellers, and corporate groups. Indulkar highlighted the role of social media, particularly Instagram, in making Bali a popular choice among Indian tourists. “Iconic attractions, such as the Bali Swing, have gained significant traction, making Bali an exciting destination for those seeking both adventure and cultural immersion,” he said.