TAT launches season-4 of Golf Pass

The fourth season of activities under the Thai Golf Pass programme will see a number of roadshows pan India, a promotional event in India, and two events in Thailand. A survey of Indian golfers, a photo contest, and a quiz will also form part of the promotions supported by Tourism Authority of Thailand (TAT)

Manas Dwivedi

Season 4 of the Thai Golf Pass, a loyalty programme supported by Tourism Authority of Thailand to offer Indian golfers a seamless golf experience in Thailand, has been launched. Dignitaries joined each other for the curtain raiser in New Delhi. For Season 4, activities began in October 2020 with social media campaigns. The organisers also announced SOTC as travel partner for the season.

The inaugural season of the initiative, launched back in 2017 as the first-ever loyalty programme for a country, saw the website launch, two promotional events in India and one in Bangkok, 83 loyalty partners, as well as 2,307 membership registrations. A total of 522 golfers travelled to Thailand under Thai Golf Pass.

Vachirachai Sirisumpan, Director, Tourism Authority of Thailand (TAT) New Delhi Office, commenting on the launch, said, “Golf is one of the most important segments which we focus on, continuing to promote Thailand as a favourite destination for Indian golfers. In fact, destination diversity and vast choices of golf courses throughout the country are key factors attracting the large numbers of visitors coming to play golf in Thailand. I am happy to work closely with SLW to launch ‘Thai Golf Pass – Season 4’, and would be more excited to see all golfers joining the programme. I would like to take this opportunity and look forward to welcoming all Indian golfers to have their first tee-off in Amazing Thailand once the situation improves.”

Anil Dev, Managing Director, SLW, said, “More than 250 quality service providers and a number of golf courses, resorts and hotels are on board as partners. We are gearing up to make Thailand the destination of choice.”

Rajan Sehgal, President, Indian Golf Tourism Association, said, “Our association welcomes this move which is a programme unique to India. We support all golf tourism initiatives and are sure that this will encourage golf travel.”