TravTalk India Online Magazine
The Taiwan Tourism Administration completes a strategic three-city roadshow across Chennai, Bengaluru and Pune, reinforcing its long-term commitment to India’s outbound travel market.
Taiwan’s renewed outreach in India continues to gain momentum as the Taiwan Tourism Administration (TTA) concludes a three-city roadshow designed to strengthen trade ties and expand destination awareness. As outbound demand diversifies across leisure and MICE segments, TTA is intensifying its regional engagement to build stronger partnerships and ensure India becomes a key contributor to Taiwan’s long-term tourism strategy.
Held from 19–21 November across Chennai, Bengaluru and— for the first time — Pune, the roadshows reflect both market confidence and TTA’s intention to reach beyond metros into emerging source cities.
Trade participation signals rising interest
More than 120 travel trade partners attend the sessions, underscoring the growing opportunity Taiwan holds for Indian travellers. The roadshows facilitate business discussions, product familiarisation and partnership building, helping agents better position Taiwan’s offerings within their outbound portfolios.
Taiwan’s destination management companies Apple Travel Services and Top Holidays participate virtually, presenting customised itineraries tailored for Indian travellers and highlighting decades of experience in curating culturally aligned programmes.
Malaysia Airlines joins as the official airline partner, showcasing connectivity via Kuala Lumpur for seamless travel between India and Taiwan.
TTA reiterates long-term commitment to the India market
Speaking about the initiative, Paul Shih, Director – Singapore Office, Taiwan Tourism Administration, says: “TTA is committed to a long-term strategy of positioning Taiwan as a premier destination for high-end leisure and MICE travellers from India. The three-city roadshow not only marks the continuing strengthening of TTA’s partnership with the trade in these key gateway cities but also builds upon our resolve to reach out and engage with the trade in newer markets like Pune. We will continue to work closely with our trade partners through initiatives such as roadshows, travel fairs, and marketing campaigns to unlock new opportunities.”
Shih adds that India remains a priority market in TTA’s wider development plan and that the administration is bullish about India’s outbound potential.
A destination aligned with evolving Indian traveller preferences
Taiwan positions itself as one of the safest destinations for visitors and solo women travellers, supported by low crime rates, efficient transportation and traveller-friendly infrastructure. Indian food — including Jain options — is widely available. Its balance of tradition and modernity, paired with world-class hotels, convention centres, and immersive experiences, positions Taiwan strongly for India’s expanding leisure and MICE markets.
A multi-city strategy to build nationwide awareness
Since re-entering the Indian market in early 2025, TTA has adopted a 360-degree development plan integrating roadshows, FAM trips, digital activations, PR, media engagement and influencer collaborations. The move into Chennai, Bengaluru and Pune signifies a broader intent to penetrate deeper into South and West India, aligning with India’s evolving outbound demand patterns.
The successful completion of the roadshow reinforces TTA’s commitment to building stronger trade partnerships, enhancing product knowledge and positioning Taiwan among the top emerging destinations for both leisure and MICE travellers from India.
