Tailor-made meetings @CIS

With huge banqueting and conference spaces, Country Inn & Suites by Carlson, Mysore claims to be the most sought-after MICE destination in the city.

Through its elaborate conference, banqueting and meeting facilities, Country Inn & Suites by Carlson, Mysore caters to both business and leisure travellers. The hotel’s General Manager Pankaj Saxena says, “The MICE segment has been a steadily growing market, increasing approximately 15 per cent a year. However, we are also targeting leisure and family segments this year. We have elaborate conference and banqueting facilities and the meeting facilities are designed in a comfortable and welcoming style to reflect the entertainment spaces. The pillar-less ballroom can be divided into three different spaces.”
Saxena says they have a special team called ‘Team Connect’ which selects a couple of our guests and does something special for them. “We have a selfie spot too. Such small but significant gestures facilitate goodwill and guest satisfaction,” he adds.

Leaving no stone unturned in marketing the property, Saxena has showcased the hotel at IATO Mumbai, SATTE New Delhi, TTF Bengaluru, Ahmedabad, Surat, Mumbai, Pune and Chennai and will be going to ITB Berlin and WTM London.

Stressing on the importance of travel agents in their business, he added, “We engage travel agents via membership rewards through Look to Book Programs and Club Carlson for Travel Arrangers to boost the hotel sales. We synergise with international and domestic online portals for better visibility on their platforms, content management and online reputation.”

According to Saxena, the hotel industry is getting competitive by the day and there is a need to launch strategic initiatives to be at the top of your game. “We focus on strengthening our hotel growth strategies by building scale in key markets, creating a long-lasting relationship with our guests and delivering revenue through the lowest cost, direct channels. Our internal growth strategy focuses on revenue and yield management.”