Pegged at $40 to $50 billion, the Indian wedding industry is the second largest market in the world after the USA, according to a study revealed at 5th Travel Wedding Show, held recently in Jaipur. Kanchan Nath Pegged at $40 to $50 billion, the Indian wedding industry is the second …
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Tourists are, by far, heterogenous
Going by travel agents’ and tour operators’ jargon, it seems the tourism industry has become unwieldy in terms of ‘real time earnings’. Has the time come when travel agents should concentrate on special client segments? INDER RAJ AHLUWALIA “One of the mega trends in the tourism industry today is ‘specialisation’ …
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