Tag Archives: Saudi Arabia

STA announces return of ‘Spectacular Saudi’ to India

Spectacular Saudi, the three-day, five-city experiential showcase by ‘Saudi, Welcome to Arabia’, the consumer-facing brand of the Saudi Tourism Authority (STA), is set to return to India this festive season. The event showcases the colours and flavours of modern Saudi Arabia, with its rich culture, entertainment, and hospitality. Organised simultaneously …

Read More »

Saudi Arabia and World Economic Forum launch ‘Beyond Tourism’ initiative to shape the future of global travel

Saudi Arabia’s Ministry of Tourism, in collaboration with the World Economic Forum (WEF), has launched the Beyond Tourism initiative — a global, multi-sector effort aimed at shaping the future of travel and tourism. Developed around ten core principles, the initiative underscores tourism’s vital role as a bridge between cultures, a …

Read More »