STHI eyes smaller cities

STHI Holidays India is going all guns to target Tier-II and III cities across India to grow its footprint in outbound travel and reach out to the right partners.

TT Bureau

The company plans to market and promote itself through various channels that include both physical and online platforms. “Our sales representatives visit the clients to understand their needs and requirements. We also organise destination showcases at various cities to apprise the fraternity about new product offerings. Our media partners are also a source of great support in promoting the products,” says Gagan Kumar, Director, STHI Holidays India.

“Golden Triangle remains to be a popular circuit while North East is gaining a lot of traction amongst travelers”

A destination management company, STHI takes pride in its competitive pricing and Kumar believes that the service delivery in operations is the company’s hallmark. Kumar says, “We plan to make our way into the Tier-II and Tier-III markets to divert maximum business from Tier-I cities. We plan to increase our bottom line at least by double digit.” A purely B2B company, STHI caters to all segments of travellers. The travel partners can seek assistance as per their requirement. The segments could range from a budget traveller looking for a quick holiday to a high-end luxury traveller which seeks an experience at the destination.

Kumar points out that some of the Indian destinations popular amongst inbound tourists are Goa and Kerala. “Golden Triangle remains to be a popular circuit while North East is gaining a lot of traction amongst travellers. India is also a growing outbound market where the travellers are seeking newer destinations,” adds Kumar. He feels that some of the popular outbound destinations amongst Indians include Australia, Singapore, Malaysia, Hong Kong, Macau, Dubai, Sri Lanka, South Africa, European countries and the US.