STB plans 4-city roadshow

Focussed purely on leisure, the upcoming four-city roadshow in India by Singapore Tourism Board (STB) will have 50 exhibitors, including a mix of hotels, destination management companies and attractions.

TT Bureau

Inviting the trade to be a part of the exciting roadshow series, Markus Tan, Regional Director (India, ME, South Asia & Africa), International Group, Singapore Tourism Board, says, “Friends and partners of Singapore! We are bringing to you 50 Singapore tourism companies consisting of DMCs, hotels, attractions for a four-city roadshow to meet the trade in India. We will kick it off with Chennai on July 8, going on to Hyderabad on July 9, Kolkata on July 11 and finally Ahmedabad on July 12.” The four cities have direct flights to Singapore.

Titled ‘Singapore Tourism Board Roadshow 2024. Holidays Made in Singapore’, the roadshow will focus on leisure with representatives from exhibitors representing hotels, attractions, airline, cruise lines and destination management companies. Seven of these exhibitors are participating for the first time, including the city’s famed family-friendly attraction Museum of Ice Cream, and Disney Cruise Line, which has made Singapore its exclusive Southeast Asian homeport for five years starting next year.

“Singapore is a country that constantly re-invents itself, day to day, minute to minute. And every single time you visit, there is always something special and unexpected that you will discover. It is a city that is brimming with so many surprises,” Tan adds. From January to May 2024, Singapore welcomed more than half a million visitors from India. India is a major tourism source market for Singapore, with direct flights from 17 cities within a 4 to 6-hour range.

As part of the B2B roadshow, STB is also hosting two curated business matching platforms between Singapore wedding suppliers and Indian planners in Ahmedabad and Kolkata. Featuring eight venues, hotels, aviation and cruise partners, and DMCs, these networking events build on STB’s continuing efforts in India to spotlight Singapore’s selection of wedding venues and experiences.