TravTalk India Online Magazine
Singapore Tourism Board (STB) India’s Virtual Tradeshow themed ‘Charting Our Pathways to Tourism Recovery’ drew a good turnout of over 3,200 buyers over four days. STB India continues to engage with the travel trade fraternity to prepare for travel restart.
Nisha Verma
The Singapore Tourism Board (STB) India’s Virtual Tradeshows were held on 12th, 15th, 19th and 21st of January for South, North, West and East India, respectively. The theme for the trade engagement initiative was ‘Charting Our Pathways to Tourism Recovery’. STB and Singapore tourism stakeholders shared and exchanged ideas, while updating the Indian travel trade about the current status and readying the industry for tourism restart.
Over 3,200 buyers attended and interacted with 48 tourism stakeholders from Singapore, which included airlines, airports, attractions, hotels and DMCs.
“The key objective of the virtual tradeshow was to effectively engage with our valued Indian travel trade partner-friends across the four regions in India, and provide a platform for Singapore stakeholders to reconnect, establish new business contacts and strengthen existing ones,” says GB Srithar, Regional Director, India, Middle East and South Asia, Singapore Tourism Board (STB).
Both buyers and STB partner stakeholders lauded the event for its unique virtual platform and many were pleased to be able to interact virtually with a good number of buyers under the current conditions. Besides the buyer-seller meets, the event also displayed product offerings in Singapore to attendees through videos played in the virtual Auditorium.
Srithar added, “The city-state has made progress in its gradual and calibrated return to some normalcy. We had entered the third phase of a three-phased ‘A Safe Singapore’ transition on December 28, 2020 and are adopting a deliberate and cautious re-opening of our borders for international travel, with necessary safeguards in place. We are prepared for recovery to be a slow, deliberate and cautious process, but we are confident that we can overcome this pandemic because the fundamentals of our tourism industry remain strong.”
