Spreading its wings with Asego

While travel assistance and insurance have always been at the core of Karvat Group’s business, it will also adopt a new business model with the launch of its new venture – Asego, says Dev Karvat, Chief Executive Officer, Karvat Group.

What are the latest developments in your organisation?
With the beginning of this New Year, I personally feel energised as we are looking forward to several new developments on the business front. I am happy to share that in a strategic move, Karvat Group took command of the travel ancillary business in India.

What is your next course of action?
During our 22 years’ journey of becoming one of India’s leading travel ancillary service providers, we accumulated immense knowledge and experience in the domain. Travel assistance and insurance has always been at the core of our business and we will continue to focus on it, while improving our service capabilities. At the same time, we are also spreading our wings wider by adopting a new business model with the launch of our new venture – Asego – that will offer a plethora of opportunities for our stakeholders to expand their business horizon.

Can you please tell us more about Asego?
Asego is the next-in-class operating model in travel ancillary services and general insurance, through a fully integrated digital platform. As the newest member of the Karvat Group, with a differentiated identity, Asego will open doors to a lot of exciting business opportunities for our clients.

We will shortly share all the details in the upcoming months. Most importantly, Asego will continue to live our core values of integrity, genuine care, personalised support and, most importantly, excellence in client servicing.

What was the thought behind the creation of your new venture ‘Asego’?
I come from a family that has been in the insurance domain over 60 years now. I have built one of India’s leading travel assistance brands, while also supporting my father in his insurance advisory business. This exposure has helped me to identify the gaps and disparities in the Indian insurance market and my determination to resolve these underlying problems of the insurance industry sowed the seeds of Asego.

With travel at the core of your business, can you elaborate on your plans for the segment?
We aspire to continue leading product innovations and technology upgrades in the travel assistance and insurance domain. We will empower our travel agent partners with dynamic product offerings – a combination of unique travel protection products and packages relevant to today’s times, enabling our clients to serve their customers more effectively. In a move to strengthen our global assistance capabilities, we have collaborated with leading international assistance providers to help us to complement our services in emergency, medical, travel and personal assistance categories.

Our commitment towards identifying the customer’s requirements and delivering best-in-class products and services will always be our top-most priority, and Asego will provide us the required impetus in shaping our portfolio for today’s times.

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