TravTalk India Online Magazine
With no pre-departure COVID test required for fully vaccinated travellers and no group size limitation, the destination is back to ‘near pre-COVID’ Singapore! Its timely launch of the campaign ‘Enjoy Your Family Times Now in Singapore’ reaffirms this as the island nation welcomes back visitors from one of its top source markets – India.
Hazel Jain
With summer family vacation season commencing across India, the Singapore Tourism Board (STB) and Singapore Airlines, along with their destination partners, have announced an exclusive campaign to welcome back Indian families to the popular island destination – ‘Enjoy Your Family Times Now in Singapore’. Under this, children under 12 years old can avail 50 per cent off adult airfare and admissions to attractions.
The campaign includes award-winning Singapore attraction partners such as Sentosa Development Corporation, Resorts World Sentosa, Gardens by the Bay, Mandai Wildlife Group, Marina Bay Sands, Jewel Changi Airport and travel experiences platform Pelago, making this summer season a time to visit Singapore with the family. This is STB India’s first major tactical campaign during the pandemic; involving several fulfilment partners namely Pelago, Make My Trip, EaseMy Trip, Thomas Cook, SOTC and FCM promoting the campaign extensively across India.
With this timely campaign, STB is happy to announce that it is back to ‘near pre-COVID’ Singapore! Just as before, all testing – whether pre-departure or on-arrival – is no longer required for fully vaccinated travellers to enter Singapore. The group size limitation has also been lifted. Moreover, entertainment venues such as bars and clubs will remain open till late.
Sharing some more positive developments, GB Srithar, Regional Director, India, Middle East & South Asia, STB, says, “Singapore is open and welcoming back Indian travellers. With pre departure testing requirements for vaccinated travellers lifted and further easing of social gathering restrictions, the city is now back to near pre-Covid situation. Singapore Airlines Group has increased its flight capacity and redeployed A380 in New Delhi and Mumbai. Together with our tourism stakeholders, we have announced half price promotions for children under 12, making it the opportune time for families to enjoy their summer holiday break in Singapore.”
Singapore Airlines Group operates in 13 cities in India. These include Mumbai, Delhi, Chennai, Bengaluru, Kolkata, Ahmedabad, Kochi and Hyderabad by Singapore Airlines and Hyderabad, Tiruchirappalli, Coimbatore, Thiruvananthapuram, Amritsar and Vizag by Scoot.
Renjie Wong, Area Director, India & South Asia (Mumbai), STB, shares his perspective and adds, “Singapore has changed a lot over the past two years. Our tourism stakeholders have been busy and working hard by taking the opportunity to reimagine travel and tourism. Many of them have come up with enhanced offerings to suit the market needs. Now the time has come, we would like to invite you and your clients to come experience a completely reimagined Singapore experience.”
Experiences in Singapore
Nerf Action Xperience
World’s first NERF-dedicated family entertainment centre (FEC). NAX is 19,000 sqft and consists of four themed activity zones (Compete, Conquer, Challenge and Create), which encourage active play, enrichment, team building, skill-testing and creativity. It offers both group and solo activities such as battlegrounds using NERF blasters, obstacle courses and a NERF blaster-themed playground for young children.
The Elephant Room
The Elephant Room is a culture-forward cocktail bar focused on bringing the best of their craft and traditional trade and ingredients to patrons. Paying homage to the culturally-rich India, the bar uses only spirits from the country, and the team places effort in educating their guests on the drinks and the inspirations behind them. Interior wise, the bar is decorated with nuggets of information about Little India while leftover material from Indian tailors are used in fabricating the coasters and menu covers. Through the tipples and space, The Elephant Room seeks to promote a deeper understanding and appreciation for the rich Indian heritage and vibrant character of Little India.
Adda Restaurant
Serving soulful Indian street-food in the heart of Singapore. Experience the ultimate culture clash with every sip of your cocktail artistically crafted by master mixologists and devour every bite of food from a menu curated by renowned chef, Michelin Starred, Manjunath Mural at Adda Resturant.
Museum of Ice Cream
Opened in August 2021, the Singapore’s Museum of Ice Cream is the first outlet outside of the United States. The museum, which is dedicated to all things related to the sweet treat, is known for its multisensory and interactive installations that will appeal to those looking to take Instagram-worthy photos. The Singapore outlet in particular will also host the largest Sprinkle Pool and a Dragon Playground inspired by iconic Singapore playgrounds.
