TravTalk India Online Magazine
With presence in India and neighbouring Thailand, ShriGo Hotels & Resorts is an emerging chain of hotels that already has over 18 hotels in 12 cities, and looks to add more in the future. Sudhir Awasthi, CEO, ShriGo Hotels & Resorts, informs that their properties fall under the upper-midscale, midscale and economy segments.
Nisha Verma
ShriGo Hotels & Resorts, that operates a number of properties across India and Thailand, is now looking to further expand its network. CEO Sudhir Awasthi says, “We are expanding rapidly by the blessing of our valued guests who suggested that we mark our presence in cities that they travel most to. This helped our team find suitable options for our guests. In a span of 10 months, we created a milestone of 18 fully-functional hotels in India and Thailand. We are targeting to take this number to 50 by end of December 2022. We have signed new projects in Udaipur, Jim Corbett, Shimla, Bengaluru, Lucknow, Bekal, etc., and we expect all these properties to be operational by end of March 2021. We launched new properties in Jaipur, Udaipur and Ranthambore this October.”
While the pandemic did turn out to be hard for business, Awasthi claims that they took it as an opportunity to provide customers with best-in-class services blended with the highest safety measures and hygiene provisions. “Also, since there was so much uncertainty with the announcement of the lockdown, we utilised the initial lockdown period in imparting training to our human resources and having regular conversations with them to improve our operational procedures in order to provide more satisfaction and comfort to our guests after the lockdown. We also utilised the time to plan the new standards required after the pandemic, and train employees to develop a new set of skills in terms of cleaning, disinfecting and hygiene. We did the best in our capacity to plan the road ahead and control cost. We are proud to say that we haven’t laid off any of our employees during this critical time, and stood with them to support their families and dependents,” he shares.
With guests now on the lookout for hotels that treat safety and well-being as their priority, ShriGo Hotels & Resorts looks forward to providing them elevated hygiene protocols and global safety standards. “Not compromising on luxury stay experience with apt cleaning, disinfection and inspection will be our USP in coming times. We have developed our in-house safety protocols and standards in line with the guidelines issued by WHO. We have re-designed our operations by introducing touchless payments, QR scan-based in-room and restaurant menu and order, as well as minimal touch at check-in and check-out with the use of advanced IT systems. We have strict and regular audit on all hotels to check compliance with guidelines,” Awasthi says.
The hotel has also been getting M!CE business. “Since Unlock 1.0, we have organised many events and weddings at our properties, respecting and implementing the guidelines laid down by health authorities. We have received numerous queries across our properties for destination weddings, particularly for venues in Chitrakoot, Udaipur, Ranthambore and Dehradun,” Awasthi shares.
The group is also actively promoting the hotelsacross its digital and social media platforms. Additionally, they are flexible when it comes to working with travel agents. “We are offering exclusive deals to our travel partners to reach the maximum possible guests,” he shares.
