Serene Experiences’ Italian offering

Grand Hotel Excelsior Vittoria, Sorrento Italy, has tied up with Serene Experiences for sales, marketing & PR representation for the India market.

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Grand Hotel Excelsior Vittoria was founded by the Fiorentino family in 1834 in Sorrento, Italy, and is situated on the Amalfi Coast. A member of the Leading Hotels of the World since 2000, this five-star property boasts authentic interiors and furnishings. Talking about partnering with Serene Experiences, Guido Fiorentino, President & CEO, Grand Hotel Excelsior Vittoria, said, “India is a rapidly growing and important market for us. We are therefore delighted to be partnering with Serene Experiences. Their experience and understanding of the complex Indian market will help us to reach out to the various segments from honeymooners and couples, experiential luxury travellers, family vacationers to weddings and exclusive conferences.”

Naresh Chandnani, Founder and CEO, Serene Experiences added, “We would be showcasing this truly unique and amazing hotel to the high net-worth Individuals and the experienced traveller through various marketing activities, tying up with complementing luxury brands and through bespoke campaigns individually crafted to acquaint the Indian luxury traveller with one of the most amazing experiences of the Amalfi Coast, Italy.”

As part of this collaboration, Chandnani said, “Direct marketing with consumers can be very effective in the Indian market, as part of which we would e-mail newsletters highlighting the features of the hotels and different year round activities to our strong database. We have strong links with HNIs of the country to whom we would introduce the property with a very personalised approach. Also, we would initiate tie ups with premium credit card companies as well as with India’s largest private banks for their HNI and NRI clients.”

The B2B marketing initiatives would include sales calls and product training to all the major outbound tour operators, travel agents, MiCE and incentive group agents, corporates and Travel Management Companies (TMCs) for conference meetings and business travel. “Our focus will remain on Delhi and Mumbai as these two cities account for 60 per cent of the outbound travel from India. After that, we will cover the other major cities of India like Bengaluru, Chennai, Hyderabad, Ahmedabad, Kolkata and Pune. We will also facilitate the contracting process with tour operators, travel agents and corporates for events and meetings. Also, we will assist in industry and trade show participation within India and organise client roadshow should someone from the hotel like to come to India for sales calls. We will also assist in organising Fam trips of travel agents and tour operators to the different regions and the hotels,” added Chandnani.

Grand Hotel Excelsior Vittoria is surrounded by lush greenery of a unique Mediterranean garden of 20,000 sq metres where guests also find the spa and pool area. In its long history, the property has played host to monarchs, politicians, artists and celebrities, as it was the part of Grand Tour. The 84 elegantly furnished guestrooms boast antiques collected over the years and no two rooms are same. In fact, some of them have original bathrooms as well. Michelinstarred seafront restaurant, state-of-art fitness room, outdoor pool and spa facilities, make the property a favourite amongst couples and even families.