TravTalk India Online Magazine
SalamAir is sharpening its India focus with plans to expand beyond metros into high-demand tier II cities, target destination weddings and MICE travel, and strengthen digital distribution through OTAs and GDS tie-ups. Backed by AeroPrime Group as its India GSA, the airline is positioning Oman as a short-haul alternative for Indians seeking affordable, flexible, and experiential travel options.
Surbhi Sharma
India has emerged as one of SalamAir’s strongest international markets, contributing significantly to the airline’s overall network. The Muscat-based low-cost carrier currently operates flights from eight Indian cities — Delhi, Jaipur, Lucknow, Hyderabad, Bengaluru, Chennai, Kozhikode, and Mumbai — making India the single largest contributor to its international operations.
Waheed Al Bulushi, Regional Manager – Sales, SalamAir, emphasised that India remains central to their expansion plans. With Indian nationals ranking among the top three expatriate communities in Oman, demand for two-way connectivity continues to grow steadily.
Route expansion
The airline operations extend across 42 global destinations, with India alone accounting for nearly 20 per cent of its network. The airline is actively exploring new Indian routes, including potential revival of flights from Suhar and Salalah. Expansion into tier II cities is also on the radar, driven by rising demand from regional hubs like Jaipur and Lucknow.
Travel your way
Sajid Khan, Country Manager – India, SalamAir, said that the brand’s tagline ‘Travel Your Way’ reflects its flexibility-driven model, allowing passengers to pay only for what they use, from baggage and meals to seat selection and lounge access. This appeals strongly to millennials, Gen Z, Gen X, and budget-savvy travellers, offering them greater control and value compared to traditional carriers.
Beyond regular traffic, SalamAir is positioning itself as a preferred carrier for leisure, MICE, and destination weddings.
Boosting distribution
The airline has strengthened its India presence through collaborations with OTAs like MakeMyTrip, and integration with Sabre GDS and Han Air. Additionally, its partnership with AeroPrime Group as its General Sales Agent (GSA) in India has provided the airline strong local representation. Abhishek Goyal, Executive Director & CEO, AeroPrime Group, said, “We are proud to partner with SalamAir in connecting India with Oman and beyond, offering affordable fares and seamless service.”
While the airline increases its Indian footprint, the larger vision is to position Oman as a must-visit destination. With its pristine coastlines, cultural heritage, and reputation as a peaceful and welcoming nation, the country offers Indian travellers an alternative to crowded Gulf hubs.
