Reviving business post re-opening

‘The first step in moving towards the recovery phase will be to accept and develop an understanding of the situation that the tourism and hospitality industry is severely impacted, and will take some time to rebound and stand on its feet,’ believes Irfan Khatry, General Manager, ibis Bengaluru City Center & ibis Bengaluru Hosur Road.

The pandemic may have impacted the business of the entire country, especially the hospitality industry, but it will rise again, resilient than ever before, better prepared for the future. After accepting the reality, the next step towards recovery is taking necessary action to swiftly adapt to the new normal that the world is talking about today. It is especially necessary for the travel and tourism industry to follow safety protocols stringently to regain the confidence and trust of travellers.

Accor has always prioritised the safety of its guests and employees, and has always had high standards of hygiene and cleanliness all over the world. To strengthen these cleanliness measures, Accor introduced the ALLSAFE certification, developed with and vetted by Bureau Veritas, a world leader in hygiene and cleanliness inspection. The ALLSAFE programme is designed to reassure guests with an all-encompassing set of procedures responding to new consumer behaviours and expectations around a safe experience. It is based on a range of guiding principles and commitments, and consists of over 200 standard operating procedures, keeping sanitisation and safety at the centre of all policies. Additionally, every hotel has a designated ALLSAFE officer who ensures seamless implementation of all guidelines, 24×7. All 19 ibis hotels in 13 cities have been awarded the ALLSAFE label and are ‘now open’ for business.

At ibis, we are now headed towards a gradual recovery and we are looking at the world with a fresh mindset as the priorities and needs of our guests have changed. After the unforeseen period, all our hotels across the country are open for business and we are happy that we are seeing steady business growth in the key markets.

With the recently-launched campaign ‘For the love of Travel, for the love of Now’, Accor is encouraging its guests to follow their hearts and cherish every moment of life. As an extended leg of this campaign, Accor has announced ‘Missed Celebrations’ to encourage guests to celebrate their special occasions with friends and family. Whether it is a birthday, silver jubilee anniversary, a long due engagement or a graduation party – our hotels have it ALL covered at the restaurants and bars with discount vouchers at 30 per cent off the total spends which can be used to host celebrations that have been missed due to the pandemic. Our endeavour is to make every moment unforgettable and ensure that every occasion at ibis, big or small, is celebrated with grandeur.