TravTalk India Online Magazine
Evoke Experiences, with its tagline ‘Reimagining Destinations’, brings a plethora of wonderful experiences across its six properties in India. The brand is promoting its tourism and hospitality packages with immersive roadshows across the country.
Sara Haque
Experiential tourism is gaining popularity as people nowadays look for something different. They want to do something experiential for their holidays, or events. Evoke Experiences offers unique properties around the footprints of India, which provide what people are looking for.
Bhavik Seth, COO, Evoke Experiences, says, “Evoke Dholavira is a heritage tourism experience, which is situated in the ancient city of Dholavira from the oldest civilization that we have, the Harrappan civilization. For the G20, the government hosted a lunch for the state department at our property, with people coming in to visit from across the state. There is a 35km stretch of road with white sand on both sides, which is called Road to Heaven, a view best seen duringthe months of October to February.
We also hosted two G20 meetings at our Rann of Kutch and The Statue of Unity properties.” Citing examples of their properties, Anush Nireshwalia, Director of Sales, Evoke Experiences, says, “Like the Rann Utsav, with 400 tents. It has some spectacular performances, along with recreational facilities, and adventure activities like motorsports, and stargazing. Or the Niraan Tent city in Varanasi, located along the sacred ghats of the Ganga, where we offer a heritage walk, city tours, and temple visits. The USP then is not just the room stay at those destinations, but the entire experience of the location itself.
We have developed tented accommodation that is so different from the usual hotel accommodation. The tents are luxury tents, full of opulence, and high-class amenities. All of this included becomes a wholesome package.” Unique destinations with different flavours
The range of experiences that the brand brings includes natural, cultural, heritage, spiritual, and wildlife tourism, among others. All their properties are ready to cater to M!CE, weddings and leisure groups. Within the next financial year, Evoke Experiences is also planning to open 10 new destinations for both domestic and international tourists.
Incentives and promotion of local destinations
Seth adds, “Without taking on board the travel agent fraternity, we will not be able to succeed. More than 10,000 travel agents registered with us for Rann Utsav. 80-85 per cent of our business comes through them, and we count them as our main stakeholders. Because of the campaigns and roadshows such as this one, travel agents across the country have started coming on board with us.”
Digvijay Diwakar, Director, Diverse Hotels, also adds, “We do a lot of Fam tours for photographers, and especially those people who can go and promote these destinations later. We also host lots of FTOs in India. More roadshows are coming to Kolkata and small pockets like Indore, and Raipur.”
