Redefining MICE to MISE

Pioneers in the Sports Experiences, Hospitality & Travel fraternity across sporting genres, DreamSetGo is redefining the traditional MICE concept by putting a sporty spin to it. Their innovative approach to corporate events is revolutionizing the industry and creating unforgettable experiences for clients, setting a new standard in the world of sports travel and hospitality.

TT Bureau

Traditionally, the acronym – MICE stands for Meetings, Incentives, Conferences & Exhibitions. Such business travel is also highly regarded as a sub-sector that significantly contributes to a country’s tourism & hospitality economy.  However, after a two-year hiatus from travelling, there was a major shift in the mindset of the post-pandemic business traveller. Remote and hybrid work models led to the rise of several travel trends like revenge travel, bleisure (business + leisure) and staycations. With rising customer aspirations and disposable income, the intent of experiential travel also paved the way for business travel with a sporty twist. With DreamSetGo, business travellers now have access to experience MICE centred around sports.

Let’s take a step back before we dive deeper into DreamSetGo’s unique proposition for the discerning Indian business traveller.

DreamSetGo is the luxury sports travel experiences platform from the house of DreamSports – India’s leading sports technology company. With the vision to ‘Make Sports Better’, DreamSports has several sports-centric brands under its belt, including the likes of Dream11, FanCode, and Dream Game Studios, among others.

Founded in 2019, DreamSetGo is set to revolutionise sports experiences by bridging the gap between Indian sports fans and global sporting events. It aims to offer greater access to domestic and global sporting events through exclusive partnerships with world-class sporting events and athletes. The platform curates bespoke hospitality, heartfelt interactions with legends, watching your favourite train in-person and providing the best seats across stadiums and race tracks. This extends to a variety of sporting genres such as cricket, football, motorsports, tennis & golf. DreamSetGo has fantastically encapsulated the true meaning of luxury & exclusivity with its top-of-the-table offerings.

Entering the MICE space, DreamSetGo breathes a new lease of life into ‘MICE’ by swapping conferences and exhibitions with Sports and experiences which in turn spells out Meetings, Incentives, Sports & Experiences (MISE). With the company’s unique MISE offering, DreamSetGo levels up the conventional ‘MICE concept’ with a much more experiential offering that leaves you with memories of a lifetime. A trip is memorable only if you are able to create these special ‘money can’t buy’ moments. DreamSetGo manages to hit it out of the park when it comes to tailor-made experiences curated to suit your complex requirements. They believe in going that extra mile to make sure every intricate detail is catered to the traveller’s experience..

There are plenty of players in the industry when it comes to traditional MICE travel but are the polar opposite of what DreamSetGo is trying to achieve as a sports experiential organisation. The exclusive tie-ups with global clubs, sporting bodies and DMCs across markets make them stand out. To list a few of the elite alliances, they have partnered with English football league giants – Chelsea as their Official Indian Fan Experience Partner, Manchester City as their Official Partner, & Manchester United, as their Official Supporter Travel Supplier in India. Last year, DreamSetGo served as the ‘Official Travel Agent’ for the ICC T20 World Cup, Australia.  In motorsports, the company offered the best seats at race tracks and exclusive behind-the-scenes access. They followed a similar suit in the biggest tennis tournaments and Rugby events.

Imagine a meet & greet with legendary athletes in a private setting, with a once-in-a-lifetime opportunity to interact with your role models.  Their MISE packages can be done from both, the corporate perspective and from the sporty perspective.

“Today, India is an emerging experiential-travel first market. Consumers expect more from their journeys than just sightseeing, even on business trips. Their products cater to the requirements of today’s MICE travellers. Combine this with the fact that ‘Sports’ has the power to elevate experiences. Imagine a team of engineers on a MICE trip to the UK, who are also die-hard Manchester United fans. Combining MICE with an added element of sports experiences can help companies motivate teams through meet & greets with athletes, while also making it a highly rewarding experience that can help retain employees. With DreamSetGo’s MISE offering, companies can tailor offerings to deliver larger-than-life experiences and help employees celebrate in a unique way,” says Amit Vyas, Head – MICE & Sports Travel, DreamSetGo

Adding to the above, DreamSetGo CBO & Co-founder, Monish Shah says, “Indian sports fans don’t have a reliable one-stop solution to witness LIVE sports. We try to make sports travel better for passionate fans and corporate travellers, offering them VIP hospitality experiences including prime-viewing seats, on-site hospitality, merchandise, meet & greets, stadium tours, access to training sessions, and tailor-made experiences to global sporting spectacles.”

DreamSetGo prides itself on providing end-to-end solutions. Right from planning and curating the entire itinerary to assisting you with visa, air and land transfers, they cater at every step. They have nothing but some of the most unmatched and epic sporting experiences as mentioned earlier. Acquiring top talent with a wealth of experience from niche travel genres, they are the trusted teammates you look for. Be it contracting, operations or even curating the entire tour from scratch, they are well-equipped to handle requests in every field.

Over the past few years, DreamSetGo, has witnessed been an uptick in requests for MISE travel with corporates now seeking new and innovative ideas to incentivize and reward their employees and partners. A lot of this has come after DreamSetGo curating official experiences at the ICC Men’s T20 World Cup 2022 in Australia. Alliances with Olympic Games Paris 2024 as the official sub-distributor of ‘On Location’ for the sale of hospitality products in India and with Gujarat Titans curating VIP box experiences have proved to be pivotal. Apart from adding alliances such as this, they’ve also added another asset to their arsenal. It’s getting Sourav Ganguly on board as their brand ambassador a.k.a. ‘Super Captain’ as he fondly goes by at DreamSetGo. Adding another feather to their hat was winning the ET Travel and Tourism Annual Conclave recognition award for ‘Best Sports Travel Operator’.

All of the above is just a glimpse of what will take you beyond a regular MICE experience.

The norm will have you host MICE conferences in ballrooms at hotels. With DreamSetGo, your meetings become business at unimaginable stadiums and arenas.





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