Rail Europe: Unlock connections

Talking about the company’s new logo and new tagline ‘Unlock Connections’, Srijit Nair, General Manager, Rail Europe India, says the new logo redefines the company’s identity, and its new colours have a symbolic meaning—magenta brings luminosity and energy, while black indicates stability.

TT Bureau

Please share details of the new logo. How is it different?

The redefined identity of Rail Europe is an opportunity for a new start. The new and fresh colours have a symbolic meaning – magenta brings luminosity and energy to the brand while black establishes stability. The new tagline ‘Unlock Connections’ is an expression of the brand’s promise. We are a simple, accessible, modern tech travel company, truly defined by our new logo.

What was the idea behind changing the logo?

We are building an identity of our own while remaining true to our values and what we want to convey worldwide. The new visual identity highlights our desire for simplicity and modernity. Structured around a conversational bubble, the new Rail Europe logo is also a reference to the great care with which Rail Europe has treated customers over the years, as well as our ambitions for the future.

How does Rail Europe keeps innovating and stays relevant in today’s times?

It is important to know how your brand is perceived by audience worldwide and we are proud that Rail Europe has always been seen as an accessible technology partner. We innovate by implementing new technologies and want to truly transform by perfecting the secure tech tool that users have come to trust. We have already taken a big step forward by moving from paper tickets to e-tickets and we always want to be a step ahead.

What does this mean for the travel trade?

A rebrand does not mean a complete change in identity. It means a re-alignment with our mission, and position. Only a technology designed by people for people can make train travel in Europe easier. If Rail Europe was a person, it would be a close friend, who listens to you, reassures you, gives you advice, helps you when you have a problem and creates great memories with you. We strive to be that person for our partners and audiences worldwide.