TravTalk India Online Magazine
Iris Reps believes that being different is not just about pricing; it’s about the value it brings to the table. Alefiya Singh, Founder & Director, Iris Reps, underscores how her company expertly manages a diverse range of tourism products for its customers.
Hazel Jain
Iris Reps is an ISO-certified company based in Mumbai with a sales office in Delhi. It has been operating in the Indian market for over a decade, managing a diverse portfolio of international and local hospitality products. Alefiya Singh, Founder & Director, Iris Reps, says, “Our mission is to spread awareness and introduce unique products to the Indian market, be it hotels, attractions, destinations, or DMC partners. We believe that being different is not just about pricing; it’s about the value we bring to the table. From handling a standalone resort to managing groups of local and international chains, cruises, and attractions, we aim to showcase unique offerings. We specialise in PR and marketing activities, including themed events, roadshows, branding, media meets, Fam trips, and celebrity campaigns.”
India market evolving
Indian travellers are evolving rapidly—they are becoming more adventurous, informed, and discerning. Today, they seek immersive, authentic experiences, whether it’s trying local cuisines, exploring off-the-beaten-path destinations, or prioritising quality over quantity in their travel plans. Singh shares that thanks to technology, such as GPT and various travel platforms, clients are well-researched before making decisions.
Singh says, “At Iris Reps, we understand these changing needs. We have partnered with unique brands such as NOOE Maldives, Makanudu Maldives, Paradise Cruise (Vietnam), Tisya Stays (luxury villas in Goa and Uttarakhand), and Sea Cliff Zanzibar to offer something extraordinary to Indian travellers. We are not just cater to international brands; we also help domestic brands establish themselves firmly in this growing market.”
Trade engagements
Iris Reps actively conducts webinars and participates in key trade fairs like Melange and ITB India, as well partner with important travel trade associations both national and regional such as UTEN, TAAP, and TAFI. “These events give agents firsthand exposure to the products and help them integrate these offerings into their itineraries,” she adds.
The company’s focus is on creating a real connection between agents and the products they represent, ensuring that every brand gets the visibility and market penetration it deserves.
