TravTalk India Online Magazine
ProChile commemorated its 50th anniversary with the Indian stakeholders in New Delhi recently. The event celebrated not just ProChile’s achievements, but Chile’s evolution as a global player in trade, tourism, and cultural exchange.
Surbhi Sharma
Established to promote Chilean exports, attract foreign investment, and enhance tourism, ProChile has spent five decades showcasing the nation’s finest goods, services, and stands as a testament to Chile’s commitment to global engagement. The agency commemorated its 50th anniversary with the Indian stakeholders in New Delhi recently. This event celebrated not just ProChile’s achievements, but Chile’s evolution as a global player in trade, tourism, and cultural exchange.
In a conversation with TRAVTALK, Jorge Andres Loyola Castro, Chilean Trade Commissioner to India, Embassy of Chile, gave valuable insights about their journey in India.
Journey in India
Castro said that over the past 50 years, ProChile has made significant inroads into the Indian market. “From establishing Chile as a trusted exporter of walnuts, kiwis, cherries, and wine, to fostering tech collaborations with Indian hubs, the agency’s impact is profound. Sustainability is a cornerstone of this relationship, with green innovation like green hydrogen taking centre stage. Notably, Chile has earned recognition as the Leading Green Destination at the 2024 World Travel Awards for the 10th consecutive year. Looking forward, ProChile is set to deepen ties with India, promoting Chile’s landscapes, culture, and products,” he said.
Capturing Indian travellers
Explaining how ProChile strategically positioned Chile as a preferred destination for Indian travellers, Castro talked about the initiatives like Chile Summit India 2024, Flavors from Chile, and Know Chile Through Wines, which have blended tourism with cultural experiences, making an indelible mark in cities like Delhi, Mumbai, and Bengaluru. He said that partnerships with LATAM Airlines and operators like Antarctica21 have amplified connectivity and showcased Chile’s breathtaking landscapes.
Strengthening trade ties
Castro said that ProChile’s collaborations with Indian trade partners go beyond tourism. “Through targeted campaigns, trade delegations, and co-branded efforts, the agency has enhanced the visibility of Chilean products in India.
